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Finding Journal Articles

Quicksearch marketing journal databases using Supersearch

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e.g., advertising regulation children

• This quicksearch option searches across a number of journal databases.
• It is useful for conducting an introductory search on a topic.
• To link to the full-text of articles (if available), click on the full text button :

Quicksearch will often retrieve a large number of hits. If you need to conduct a more sophisticated search, try searching one or more of the individual databases listed below :

Academic Journal Articles

• Business Source Complete
  Full text for nearly 8,350 scholarly business journals and other sources, including full text for more than 1,100 scholarly business publications.
• Emerald Full text of more than 150 journals

Industries, Companies & Marketing

• IBIS industry reports
  Marketing information on a range of industries. Includes industry size, growth, major players, key success factors, segmentation
• Passport GMID (Global Market Information Database) Business intelligence on countries, markets and companies. Historical statistics and forecasts, analysis of consumers' lifestyles, company information, market analysis. Detailed profiles of around 180 Australian industries.
• Business Source Complete
  Business searching interface
• Business & Company ASAP
• General Business File ASAP
• Business & Industry
  Articles from the business and trade press on companies, industries, markets and products. Around 65% full text
• Factiva
  News, business and company information from major Australian and international newspapers.
• ELibrary Australia
  Articles from journals, magazines and newspapers including The Australian and Herald-Sun

Browse Online Journals

• Academy of Marketing Science Review
  Refereed academic journal containing conceptual and measurement papers and brief commentaries on current research
• Asia Pacific journal of marketing and logistics
• European journal of marketing
• International marketing review
• Journal for Advancement of Marketing Education (JAME)
• Journal of Empirical Generalisations in Marketing Science (EMPGENS)
  Replication and extension research, critical reviews, meta analyses and commentaries related to marketing, consumer behaviour, and strategy
• Marketing Bulletin
  Refereed journal that provides a forum for ideas and information relating to the theory and practice of marketing and marketing research.
• Marketing journals online
  Around 150 full text journals, all included in databases subscribed to by Swinburne
• Review of Marketing Science
  Peer-reviewed journal

Gateways & Directories

• About.com:Marketing
  Links to hundreds of useful sites
• Academic Info: Marketing Resources
• BUBL LINK: Marketing
  Libraries of networked knowledge. A categorised guide to Internet resources
• Google Directory: Marketing and Advertising
  Contains links to all aspects of the marketing mix including Public Relations
• Infomine
  Scholarly resources
• Market Research Portal
  Articles, research findings, statistics, qualitative and quantitative research
• Marketing Virtual Library (KnowThis.com)
• Australian Market & Social Research Society
• Online Public Relations
  Media, reference and PR resources
• Intute: Marketing and Communications Information Gateway
• Yahoo! Marketing and Advertising Directory

Reference Works

• Marketing Dictionary
  Glossary of marketing terms compiled by Don Bradmore (Monash University).
• Marketing Terms.com
  Internet marketing reference and index of useful sites & articles
• Wikipedia
  Marketing section of the Wikipedia encyclopaedia

Marketing Communications

• A C Nielsen
  Market research and analysis
• Ad* Access
  A collection of over 7000 advertisements, mainly from U.S. publications dating between 1911 and 1955. The ads fall into 5 main subject categories: Beauty & Hygiene; Radio; Television; Transport; and World War 2.
• AdNews
  Edited version of articles from the current issue of AdNews magazine. All Australian content.
• Advertising Federation of Australia
  Industry information, ethical issues, advertising effectiveness
• Advertising journals online
  Full text advertising journals
• Advertising Standards Bureau
  Facts & figures, case reports, industry guide, complaints, codes of ethics
• Advertising World Very extensive collection of high quality links to resources in marketing communications
• Audit Bureau of Circulations & Circulations Audit Board Independent, objective circulation data, measurement standards, distribution information. Press releases
• Australian Communications and Media Authority
• Australian Consolidated Press Readership profiles of individual magazines, circulation figures, rates, research reports, effectiveness studies
• Australian Direct Marketing Association
  Code of Practice, FAQs, guidelines
• B & T marketing and media
  Current issue of B & T magazine and links to other relevant sites
• DoubleClick
  Online advertising, email marketing, database marketing and marketing analytics
• Fairfax Advertising Centre
  Useful source of information about media planning and buying
• Journal of advertising
• Journal of advertising research
• Journal of interactive advertising
• Journal of marketing communications
• Journal of personal selling & sales management
• Magazine Publishers of Australia
  Excellent source of information on magazine circulation, readership, advertising effectiveness and other research
• Marcommwise.com
  Wide range of marketing communications sources including journal articles and a glossary
• MarketingExperiments.com
  An online laboratory aiming to discover "what really works". Marketing methods are tested and the results published in the free Marketing Experiments Journal
• Mintel
  Consumer, media and market research
• Minter
  Marketing research
• Mplans.com
  Sample business, marketing and advertising plans
• ninemsn media centre
  Audience information, reach figures, rate card
• ozTAM
  Official source of metropolitan television ratings data, weekly ratings, market share, TV viewing trends
• Public Relations Links
  Academic PR sites
• Roy Morgan
  Readership surveys, top ten TV programs related to VALS, links to the complete VALS, opinion polls, press releases
• Screen Advertising World Association
  Includes Australian data supplied by Val Morgan & Co. Audience profiles, number of admissions, cinema advertising market data, international standards, top advertisers
• Target Marketing Magazine
  E-journal on direct marketing allows free access to a proportion of the current contents, along with an archive of articles from earlier issues and a daily industry news section
• Val Morgan Cinema Network Audience demographics, admission figures, benefits of advertising in cinema, reach, case studies
• World Advertising Research Center (WARC)
  Large database of research on advertising and marketing from around the world

Marketing Strategy & Planning

• Australian and New Zealand Marketing Academy
  Links to Australasian marketing journal and conference proceedings
• Australian Marketing Institute
• BizMove.com
  Marketing plans for small businesses
• Bplans.com
  Sample business, marketing and Internet marketing plans
• BtoB: the magazine for marketing strategists
• International Internet Marketing Association
  Resources to support the use of the Internet as part of marketing strategy
• Journal of strategic marketing
• MarketingProfs.com
  Practical resource for online and offline marketing strategies devised by professionals and professors. Free membership provides links to a large number of journal articles
• Marketing intelligence & planning
  Full text journal articles. Incorporates the former Journal of marketing practice: applied marketing science
• MoreBusiness.com
  Sample business and marketing plans, templates to devise your own plan

Consumer Behaviour

• Advances in consumer research
  Academic journal
• Association for Consumer Research (Publications Online)
  Links to full text conference proceedings of the Association and articles in Advances in consumer research
• Australian Competition & Consumer Commission
• Consumer Psychology Resources from the Encyclopedia of Psychology
  Links to a large number of articles
• ConsumerPsychologist.com
  Online teaching materials and lots of useful links
• International journal of consumer studies
• International review of retail, distribution & consumer research
  Full text from 1990 to one year ago
• Journal of consumer affairs
• Journal of consumer behaviour
• Journal of consumer marketing
• Journal of consumer psychology
  Full text from 1992 until one year ago.
• Journal of consumer research
• PsycARTICLES
  Full text articles on current issues in Psychology including Marketing Psychology
• PsycINFO
  Index to scholarly, academic journal articles and book chapters on Psychology, including Marketing Psychology. Some links to full text.
• Psychology and marketing
  Academic journal
• VALS
  Tool for segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour

Product Management

• Ausinvent
  Links to articles on innovation
• Center for Innovation in Product Development
  Links to research articles through DSpace, a digital repository system of research conducted at the Massachusetts Institute of Technology
  Design Management Institute
  Research links
• Journal of product and brand management
  Scholarly academic articles on all aspects of product management
• Journal of product innovation management
• Management Roundtable
  Information resource for product and technology development
• New Product Dynamics
  Discussion of issues such as time to market and risk management
• Product Development & Management Association
  Very good glossary of NPD terms. Link to Journal of Product Innovation Management
• Product Development Benchmarking Association
  Conducts benchmarking studies to identify good practices
• Product Development Forum
  Information on NPD, concurrent engineering, integrated product development, and integrated product & process development practices; time-to-market strategies, integrated product teams and product development best practices
• Product Development Institute
  Information on the stage-gate approach to NPD, portfolio management, etc.
• Society of Concurrent Product Development
  Information on concurrent engineering and product development

Services Marketing

• Australasian Professional Services Marketing Association
• Financial services marketing
• Journal of financial services marketing
• Journal of services marketing
  Scholarly, academic articles on all issues relevant to services marketing
• Marketing health services
• Society for Marketing Professional Services

Author: Julie Badger & Jane O'Donnell