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Academic Journal Articles

• Business Source Complete
  BSC contains scholarly articles from journals such as Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, and Harvard Business Review
• Emerald Management
  Journal articles, book chapters, case studies and reading lists from Emerald publishing

Industries, Companies & Markets

• Business Source Complete
  The Business searching interface to BSC allows ready access to the additional content including market research reports and SWOT analyses on companies and industries/markets, country reports, company financials and much more
• Factiva
  Factiva provides full text news, business and company information and includes articles from major newspapers from Australia and around the world.
• IBISWorld Industry Reports
  Marketing information on a range of industries. Includes industry size, growth, major players, key success factors, segmentation
• Passport GMID (Global Market Information Database)
  Business intelligence on countries, markets and companies. Historical statistics and forecasts, analysis of consumers' lifestyles, company information, market analysis. Detailed profiles of around 180 Australian industries.
• see also Industry and market analysis or Companies Subject Starter guides

Gateways & Directories

• Australian Market & Social Research Society
• BUBL LINK: Marketing
  Libraries of networked knowledge. A categorised guide to Internet resources
• Infomine
  Scholarly resources
• Intute: Marketing and Communications Information Gateway
• Market Research Portal
  Articles, research findings, statistics, qualitative and quantitative research
• Online Public Relations
  Media, reference and PR resources
• Yahoo! Marketing and Advertising Directory

Reference Works

• Marketing Dictionary
  Glossary of marketing terms compiled by Don Bradmore (Monash University).
• Marketing Terms.com
  Internet marketing reference and index of useful sites & articles

Marketing Communications

• A C Nielsen
  Market research and analysis
• Ad* Access
  A collection of over 7000 advertisements, mainly from U.S. publications dating between 1911 and 1955. The ads fall into 5 main subject categories: Beauty & Hygiene; Radio; Television; Transport; and World War 2.
• AdNews
  Edited version of articles from the current issue of AdNews magazine. All Australian content.
• Audit Bureaux of Australia
  Independent, objective circulation data, measurement standards, distribution information. Press releases
• Australian Communications and Media Authority
  Information on the regulation of broadcasting, the Internet, tlecommunications and radiocommunications
• Australian Consolidated Press
  Readership profiles of individual magazines, circulation figures, rates, research reports, effectiveness studies
• Australian Direct Marketing Association
  Code of Practice, FAQs, guidelines
• B & T marketing and media
  Current issue of B & T magazine and links to other relevant sites
• Commercial Radio Australia
• Communications Council
  The Communications Council brings together the AFA, AWARD, the Account Planning Group (APG) and the Australasian Promotional Marketing Association (APMA). The site links to industry information, ethical issues, advertising effectiveness
• Fairfax Advertising Centre
  Useful source of information about media planning and buying
• Journal of advertising
• Journal of advertising research
• Journal of interactive advertising
• Journal of marketing communications
• Journal of personal selling & sales management
• Magazine Publishers of Australia
  Excellent source of information on magazine circulation, readership, advertising effectiveness and other research
• Marcommwise.com
  Wide range of marketing communications sources including journal articles and a glossary
• MarketingExperiments.com
  An online laboratory aiming to discover "what really works". Marketing methods are tested and the results published in the free Marketing Experiments Journal
• Marketing Magazine
  Marketing news, blogs, case studies, podcasts, forums and marketing careers and jobs
• Mintel
  Consumer, media and market research
• Minter
  Marketing research
• ninemsn media centre
  Audience information, ad specs
• ozTAM
  Official source of metropolitan television ratings data, weekly ratings, market share, TV viewing trends
• Roy Morgan
  Readership surveys, top ten TV programs related to VALS, links to the complete VALS, opinion polls, press releases
• Screen Advertising World Association
  Includes Australian data supplied by Val Morgan & Co. Audience profiles, number of admissions, cinema advertising market data, international standards, top advertisers
• Target Marketing Magazine
  E-journal on direct marketing allows free access to a proportion of the current contents, along with an archive of articles from earlier issues and a daily industry news section
• Val Morgan Cinema Network Audience demographics, admission figures, benefits of advertising in cinema, reach, case studies
• Warc-Ideas and evidence for marketing people
  The world's most comprehensive marketing information service relied on by the marketing, advertising, media, research and academic communities

Marketing Strategy & Planning

• Australian and New Zealand Marketing Academy
  Links to Australasian marketing journal and conference proceedings
• Australian Marketing Institute
• BizMove.com
  Marketing plans for small businesses
• Bplans.com
  Sample business, marketing and Internet marketing plans
• BtoB: the magazine for marketing strategists
• International Internet Marketing Association
  Resources to support the use of the Internet as part of marketing strategy
• Marketing intelligence & planning
  Full text journal articles. Incorporates the former Journal of marketing practice: applied marketing science
• MarketingProfs.com
  Practical resource for online and offline marketing strategies devised by professionals and professors. Free membership provides links to a large number of journal articles

Consumer Behaviour

• Advances in consumer research
  Academic journal
• Association for Consumer Research (Publications Online)
  Links to full text conference proceedings of the Association and articles in Advances in consumer research
• Australian Competition & Consumer Commission
• Consumer Psychology Resources from the Encyclopedia of Psychology
  Links to a large number of articles
• ConsumerPsychologist.com
  Online teaching materials and lots of useful links
• International journal of consumer studies
• Journal of consumer affairs
• Journal of consumer culture
• Journal of consumer marketing
• PsycARTICLES
  Full text articles on current issues in Psychology including Marketing Psychology
• PsycINFO
  Index to scholarly, academic journal articles and book chapters on Psychology, including Marketing Psychology. Some links to full text.
• Psychology and marketing
  Academic journal
• VALS
  Tool for segmenting the consumer marketplace on the basis of the personality traits that drive consumer behaviour

Product Management

• Journal of product and brand management
  Scholarly academic articles on all aspects of product management
• Journal of product innovation management
• Management Roundtable
  Information resource for product and technology development
• New Product Dynamics
  Discussion of issues such as time to market and risk management
• Product Development & Management Association
  Very good glossary of NPD terms. Link to Journal of Product Innovation Management
• Product Development Benchmarking Association
  Conducts benchmarking studies to identify good practices
• Product Development Forum
  Information on NPD, concurrent engineering, integrated product development, and integrated product & process development practices; time-to-market strategies, integrated product teams and product development best practices
• Product Development Institute
  Information on the stage-gate approach to NPD, portfolio management, etc.