Global Leadership Program Option 3
Master of Marketing
from Swinburne University of Technology
Master of Science in Leadership
from Northeastern University
- Marketing Units
- Leadership Units
- Course Details
- Additional Course Information
- Building Financial Relationships Lecture Video
Master of Marketing
As marketing has become one of the most significant and powerful tools in the world of business it's study is relevant to all areas of business life. This program offers the opportunity to gain specialist high level expertise and knowledge in all aspects of marketing. It prepares students to engage and identify marketing opportunitites in the environments in which present and future organisations operate. The contents of the program can be applied to both business and not-for profit business situations. Practical application and current real-life case studies are key features of this program.
- Marketing Fundamentals and Practices
- Customer Behaviour and Management
- Market Research Fundamentals
- Marketing Planning
- Marketing Project Management
- Marketing Strategy Development
- Marketing Decisions Tools
or - Information Analysis
- Plus one elective
Leadership Stream
Taught in Melbourne, by Northeastern University academics
The traditional concept that leadership skill resides solely with a small handful of top executives has given way to contemporary collaborative models where influence and decision-making authority is distributed throughout an organisation. Today's workforce continues to diversify, and the tasks to be accomplished become more complex. This Leadership Stream is designed to assist today's leaders and prepare emerging leaders in meeting these challenges.
The units incorporate an action-learning approach that is intended to leverage the interdisciplinary backgrounds of participants to help build leadership competencies.
Leadership Units:- Developing Your Leadership Capability
- Creating a High Performance Organisation: Strategic Organisational and HRM Choices
- Creating Leadership Capacity: Developing Bench Strength
- Leading Teams
- Building Financial Relationships
- The Ethical Leader
- Managing Organisational Culture
- Developing the Strategic Leader
Note: Master of Science in Leadership is highly structured and leadership units are only offered once a year.
Course Details
Course Fees - 2010
- Domestic Students A$1,975(per unit)
- International Students A$22,000(annual)
Duration
2 years full-time (Australian students may study part-time)
Intakes
February, June & July
Additional Course Information
Students may not request to replace a required unit in their academic program with another comparable unit. Students cannot exit this program with either the Master of Marketing or the Master of Science in Leadership without completing all 16 units as above.
Click here for more information about course structures and planners.
Click here for full course information for international and domestic students.
Click here for information about Swinburne or Northeastern academic requirements.
Building Financial Relationships Lecture Video
Get a taste of what to expect in the classroom with this lecture snippet from visiting Northeastern University academic Christyne Vachon.
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Building Financial Relationships
Click the link above to download or play.