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CXI Seminar Series - Advancing the Art and Science of Experience

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Date: Tuesday 13 March (Melbourne) and Wednesday 14 March (Sydney)
Venue: Hawthorn Arts Centre (Melbourne) and Museum of Contemporary Art MCA (Sydney) 360 Burwood Road, Hawthorn

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In an increasingly competitive business environment, brands need to be able to develop, deliver, and determine the relevance of experience as a competitive advantage. To aid business strategy and decision-making, Swinburne Business School has launched the Customer Experience & Insight (CXI) Research Group.

CXI works with organisations and brands to generate powerful insights that inform optimal experiences, innovations, and strategies. Our four domains of experience research and insight span retail, services, sports, and health. Offering a unique blend of commercial relevance with academic acumen, CXI works with industry to advance the art and science of experience.

Competing on customer experience

CXI Seminar Series is a bi-annual series of inspiration and insight aimed to assist brands discover, design, deliver, and develop experience-driven strategies.

The inaugural CXI Seminar, and official launch of the CXI Research Group, will be held in Melbourne and Sydney.


  • Innovating the Customer Journey: Associate Professor Sean Sands, CXI Co-Director, will present highlights and case studies from some of the most innovative global brands, highlighting the latest tech, stores and innovations from NRF’s Big Show conference.
  • Inspiration for Experience Transformation: Guest presenter, Professor Alexis Mavrommatis from EADA Business School, Barcelona, will present best-in-class examples of how global brands are competing in increasingly saturated markets and discuss how retail innovators are challenging the status-quo.


7.00am Registration open
7.30am Presentation start
9.30am Event close


Early Bird - $99 (Available until 9 February)
Full Individual Registration - $129
Corporate Registration Table (10) - $1000



Date: 13 March 2018
Location: Hawthorn Arts Centre, 360 Burwood Road, Chandelier Room, Hawthorn

> Register now


Date: 14 March 2018
Location: Museum of Contemporary Art MCA, 140 George Street, Quayside Room, Sydney 

> Register now