Past events

What if? Ten questions for brand health

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Date: Tuesday 25 August 2015
Venue: Hawthorn Community Precinct, 584 Glenferrie Road, Hawthorn

Small Business Festival Victoria and State Government logos

A special opportunity for budding start-up entrepreneurs, small business owners and anyone interested in marketing and promotions.

As part of the 2015 Small Business Festival Victoria, this instalment of the What If? lecture series focusses on the ten questions start-ups and SMEs should be asking about the health of their brand.

Led by three of Swinburne's branding experts, you will learn how to build and manage your brand and engage with customers to add value to your business.


Dr Julian Vieceli, Director, Postgraduate Education; Senior Lecturer, Marketing; Program Coordinator, Master of Business Administration (MBA)

Dr Simone Taffe, Associate Professor and Program Coordinator, Bachelor of Design (Honours) and specialist in Participatory Design and Branding

Bridgette Engeler Newbury, Course Coordinator Double Degrees in Communication Design and Business; Lecturer in Design Strategy and Management, Strategic Foresight, Copywriting and Design Thinking

What if lecture series logo

What if? Unique ideas from university to community is a series of lectures presented by Swinburne University of Technology and hosted by the City of Boroondara Library Service. These highly engaging talks showcase the exciting research and activities that Swinburne staff and students are working on right now.

The lectures are held on the third Tuesday of the month from March to November 2015 at the Hawthorn Community Precinct.

Look out for forthcoming topics.