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SEO Guide

URL

 Keyword in URL 
 Keywords in the URL will raise its profile in search results and make it easier for users to read

For example:
www.swinburne.edu.au/business
and
www.swinburne.edu.au/FT00578FLH
might both point to a web page about business.

A user would have no idea what the second URL is pointing to.
 

 

Parameters
 If parameters are to be used within URLs they should provide information that is useful to users.
eg. 

In addition the URL should contain less than 3 parameters in order to be spidered.
eg. www.swinburne.edu.au/search.php?param1=cat&m2=frog

 Short URL
 Short URLs are better than long URLs