Most search engines use text contained within a page’s title tag as the link appears for each search result.
Keyword snippets
The Title should contain targeted keywords that describe the page content and brand the site in a clear and concise manner. eg. "Engineering - Water Management" rather than "Water Management"
Keyword at start of Title
Use keywords at the start of the title rather than at the end eg. “Engineering – Water Management” rather than “Swinburne University of Technology, Engineering, Water Management”
