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Swinburne University of Technology - Melbourne Australia
SEO Guide
SEO Home
Introduction
What to consider
Critical items
Accessibility
URL
Title tag
META tags
Search friendly text
Use of a Site Map
Page ranking criteria
Site ranking criteria
Detrimental factors
Online test
Webpublishing at Swinburne
Site Ranking Criteria
High
Primary subject matter of site
(eg. If you have a site about shoes, only talk about shoes, not about tractors)
Medium
Internal link structure, persistent navigation and links sets.
Rate of new incoming links to site (rate in which links to your site are being added)
Topical relevance of incoming links
Age of site
- Important only for Google
- Age of link more important than age of page