Skip to Content

SEO Guide

Page Ranking Criteria

High
bullet Title tag
bullet Keyword use in document text
bullet Links to page from site-internal pages
(interconnecting of pages improves page ranking, eg. Consistent use of left hand menu)

Medium
bullet Uniqueness of text (don’t repeat the same text on many pages)
bullet Related term use (eg. If the page deals with water management also use the phrase ground water)
bullet External Links in your page

Low
bullet Age of document
bullet Meta tags (more important for getting people to click on a search result description rather than for getting high rankings)
bullet Usage of h1, h2, h3
bullet Text in Alt/img title tags
Important when img is clickable
bullet Keyword in URL