Introduction

The best way of thinking of how a search engine ‘views’ a page is to think about how a screen reader, such as Jaws, ‘views’ the page for a blind web user.

The screen reader looks through the code that makes up the page and creates an audio equivalent of the most important parts of the page, such as its title and its links.

Search Engines also look at the code of web pages and determine the most important parts of the page. This essential information is then stored in a database, along with other pages from all over the web, for searching.

SEO also involves improving external aspects of a web site in order to increase search engine traffic.