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Students create new look for market

Date posted: Friday 16 Nov 2012

Students create new look for market
Design students from Swinburne University of Technology have been presented awards by newly-elected Mayor of Boroondara, Councillor Jack Wegman for their work at Camberwell Fresh Food Market.

The re-branding competition, a collaboration between the City of Boroondara, Camberwell Fresh Food Market traders and Swinburne, gave students the opportunity to create new branding logos for market traders.

The Swinburne communication design honours students were asked to create and develop individual branding for one of 24 Camberwell Fresh Food Market traders and put forward their ideas for an innovative Christmas makeover of the market.

The students' work was on display for two weeks, before winners were announced for the public's choice award, traders' choice award and design award.

The Mayor presented the awards for the public and traders' choice, while Swinburne design lecturer, Mimmo Cozzolino, presented the designers award.

Winners of the awards included Carly Curmi, who won the public's heart with her Market Meats logo, Alexander Karapanagiotidis, won the traders' vote for his YoYo Sushi design and the designer's award was presented to Emily Flanagan for her design for the Market Florist.

"Boroondara Council and the market traders have provided a fantastic learning opportunity for Swinburne students," Swinburne senior communication and design lecturer, Dr Simone Taffe said.

"Participating in the project has given them industry experience which will further prepare them for employment."

The re-branding competition is part of broader plans by the City of Boroondara to revitalise the market and surrounding areas within the community.

Read more about design programs at Swinburne.

 For more information on the competition contact Belinda Anson.