Lecture: Jacob Buur, User-Centred Design

When:    Thursday 12th May, 1pm
Where:   PA309 Lecture Theatre, PA Building, 144 High Street (corner of Thomas Street)
                Prahran VIC 3181

This free lecture is open to the public

How can interaction design contribute to innovating business models?
The very model of how to make business is at play in most innovation projects today.
All businesses, from internet based to traditional manufacturing companies with conventional product sales, are being challenged to consider alternative business models: service design, project sales, direct sales etc.

In ‘Participatory Innovation’ the core assumption is that a broad spectrum of people – including users – can contribute to innovation. But is it possible to open up the process of business modelling to a circle wider than those marketing managers that typically devise new business schemes? In this presentation I will present cases of 'tangible business modelling' in which various design materials and contraptions are used to engage groups of people in devising new business models.


About Jacob Buur:
Jacob Buur is Professor of User Centred Design at the Mads Clausen Institute for Product Innovation, University of Southern Denmark.

He is also Research Director of the strategic research centre SPIRE. With 25 employees, SPIRE aims to establish the theoretical foundation for 'Participatory Innovation' – a new approach to user driven innovation that expands the notion of user and includes business modelling in the user collaboration. SPIRE is cross disciplinary, uniting researchers from design anthropology, interaction design, interaction analysis, business, innovation management and SPIRE collaborates with the theatre company Dacapo and Danish and international industries.

Click here for more about Jacob Buur

For further information contact Andrea Streckfuss
Email: astreckfuss@swin.edu.au , Phone: 03 9214 6078