Research Interests
- Social and Government Marketing
- Consumer Behaviour and Marketing Communications
- Not for profit and Social Marketing
Recent Publications
Books and Book Chapters:
Assael, H, Pope, N, Brennan, L & Voges, K 2007,
Consumer Behaviour A Strategic Approach, John Wiley
& Sons, Milton QLD.
James, R., & Brennan, L. 2003 Indigenous students
who withdraw before completing higher education: Expectations,
experiences and outcomes. Canberra: Department of Education
Science and Training.
Brennan, L. & Herbert, M. 2001. Careers in Human Resources Management. Canberra ACT, Graduate Careers Council of Australia.
Brennan, L. 2000. New Vehicle Buyers - their behaviour and needs: Concepts and Frameworks. Clayton Vic: International Car Distribution Programme Australia.
Clulow, V. & L. Brennan, L. 1998. Study and the Stars: the role of relationship constellations. In S. Goodlad (Ed.), Students as tutors and mentors (Vol. 1, pp. 19-32). London: Kogan Page
Refereed Journal Articles:
Brennan, L, Camm, J & Tanas, J 2007, 'Validity
in market research practice: ‘new’ is not
always ‘improved’,' Der Markt, vol. 46,
no. 1-2, pp. 3-12.
Brennan, L & Camm, J 2007 (forthcoming), 'Pressure
to innovate: Does validity suffer?,' Australasian Journal
of Market Research, vol. 15, no. 1.
Bednall, D, Valos, M, Callaghan, B & Brennan, L
2006, 'The Research Buyers Perspective of Market Research
Effectiveness,' Australasian Journal of Market Research,
vol. 14, no. 1, pp. 33-45.
Brennan, L, Callaghan, B, Bednall, D & Valos, M
2006, 'In Search of a Future Strategy for Market Research
Services - Clients’ views on market research suppliers,'
Canadian Journal of Marketing Research (CJMR), vol.
23, no. 1 (March), 2007, pp. 9-18.
Brennan, L. 2001. ‘Choosing a University Course:
first year students' expertise and information search
activity’. Higher Education Research and Development,
20(2 July), 217-224.
Brennan, L., and Bennington, L. 1999. ‘Concepts in Conflict: Students and Customers’. Journal of Marketing for Higher Education, 9(2).
Brennan, L., & Brady, E. 1999. ‘Relating to marketing? Why relationship marketing works for not for profit organisations’. Journal of Not for Profit and Voluntary Sector Marketing, 4(4), 1-11.
Brennan, L., E. Brady & Listokin, L. 1998. ‘Market Orientation: Marketing is not management’. Australia and New Zealand Third Sector Research Journal, Vol 1 p5.
Brennan, L. & Marriott, T. 1996. ‘Careers counsellors' influence on decision making’. Australian Journal of Career Development, 5(3, Spring): 27-32.
Refereed Conference Proceedings - Papers Published in Full:
Brennan, L & Camm, J 2006, 'Imagination behavin'
badly: How misguided imagination can lead to wrong findings'
Imagination: The creative craft of research. AMSRS Conference
06, Arbes, V, Melbourne Exhibition and Convention Centre,
6-8 September, Australian Market and Social Research
Society.
Brennan, L 2006, 'Social marketing curricula in higher
education: A needs analysis' Third Australasian Nonprofit
& Social Marketing Conference Fry, M-L, Newcastle,
10th to 11th August, The University of Newcastle, NSW
CD ROM.
Brennan, L 2007, 'Funnels and tunnels – how to
unravel the complexities of student recruitment without
tying yourself up in knots' Tying it all together: The
Universities, Marketing, Communications and Development
Conference, The Langham Hotel: Melbourne Victoria, 28th
to 30th March, The Australian Vice Chancellors Committee
Brennan, L. & Durovic, J. 2005. Plagiarism and the
CHC student: Broadening the mind before blaming the
student. ANZMAC Broadening the boundaries. The Australian
and New Zealand Marketing Academy (ANZMAC) Conference
2005, Fremantle, WA, Aust, ANZMAC, December 5 –
7.
Brennan, L. & Durovic, J. 2005. ‘Plagiarism’ and the Confucian Heritage Culture (CHC) Student. Educational Integrity: Values in Teaching, Learning & Research’, 2nd Asia-Pacific Educational Integrity Conference, University of Newcastle, NSW, December 2 – 3.
Brennan, L. & Snitow, S. 2005. ‘Social Marketing Success: A Case Study of Collaboration and Cooperation Between Enforcement, Legislation and Advertising Initiatives’. Second Australasian Non-profit and Social Marketing Conference: At the threshold: Challenges and developments in social, sport and arts marketing, Stonnington Campus, Deakin University, 336 Glenferrie Road, Toorak, Vic, Australia, Bowater School of Management, Deakin University, September 22 – 23.
Brennan, L. & Clements, A. 2005. ‘Sex education and the internet’. Second Australasian Non-profit and Social Marketing Conference: At the threshold: Challenges and developments in social, sport and arts marketing, Stonnington Campus, Deakin University, 336 Glenferrie Road, Toorak, Vic, Australia, Bowater School of Management, Deakin University, September 22 – 23.
Brennan, L. & Alexiades, S. 2005. ‘Vulnerable consumers and debt in Australia’. Second Australasian Non-profit and Social Marketing Conference: At the threshold: Challenges and developments in social, sport and arts marketing, Stonnington Campus, Deakin University, 336 Glenferrie Road, Toorak, Vic, Australia, Bowater School of Management, Deakin University, September 22 - 23.
Brennan, L. 2005. ‘Dude! Where's my paradigm? Creating conversations when you don't see eye to eye’. Paper presented at the Research Culture and Quality Research Education Outcomes, Adelaide South Australia, Monday 7 February.
Brennan, L. 2004. ‘New product design in the higher education sector: A strategic market research approach’. Paper presented at the Building Relationships: The Universities Public Relations, Marketing and Development Conference, Sydney Australia, October 27-29.
Brennan, L., James, R., & Clark, S. 2002. ‘No longer enrolled but not completed: a thesis in limbo?’ Paper presented at the Quality in Postgraduate Research Conference, Adelaide South Australia.
Brennan, L., & Powell, I. 2001. ‘Education in the new millennium’. Paper presented at the Academy of Marketing Science Conference, Cardiff UK, 5 July.
Brennan, L. 2001. ‘Expertise and information search activity: A University choice perspective’. Paper presented at the Academy of Marketing Science Tenth Biennial World Marketing Congress 2001, Cardiff Wales UK, 28 June - 1 July.
Brennan, L., & Mavondo, F. 2000. ‘Involvement: an unfinished story’. Paper presented at the ANZMAC, Gold Coast, QLD, 28 November - 1 December.
Brennan, L & Wellington, P. 1998. ‘Designing Engineering courses: For what market?’ Paper presented at the 7th Annual Australasian Conference of Engineering Management Educators, Corpus Christi Conference Centre, Clayton Vic.
Brennan, L. & Bennington, L.1997. ‘Opposing concepts: Students and customers’. Proceedings of the ANZMEC 97, Melbourne Australia, Monash University.
Brennan, L. & Brady, E. 1997. ‘A marriage made in paradigm: Relationship marketing and non profit organisations’. New and evolving paradigms: The emerging future of marketing, Three AMA Special Conferences, Dublin, Ireland, 12-15 June, Editor; Tony Meenaghan.
Brennan, L. & Brady, E. 1997. ‘Not for profit organisations: A market orientation perspective’. Proceedings of the ANZMEC 97 Conference, Melbourne, Australia, Monash University.
Brennan, L., Fraser, K. & Powell, I. 1996. ‘Managing the transition from pedagogical teaching to andragogical learning in a business degree program: a role for concept mapping’. Transition to Active Learning: Proceedings of the 2nd Pacific Rim Conference on the First Year in Higher Education, Ormond College, University of Melbourne. The Centre for the Study of Higher Education, University of Melbourne.
Brennan, L., Fraser, K. & Powell, I. 1996. ‘Integrating and rationalising conceptual coverage in an undergraduate marketing degree: A role for concept mapping’. Proceedings of the 10th Annual Australian Marketing Educators Conference, Adelaide, South Australia.
Clulow, V. & Brennan, L. 1996. ‘Relationship Constellations: their impact on study success and persistence’. Proceedings of the 10th Annual Australian Marketing Educators Conference, Adelaide, South Australia.
Clulow, V. & Brennan, L. 1996. ‘It's not what you know- it's who you know: Student relationship constellations and their impact on study success and persistence’. Proceedings of the 2nd Pacific Rim Conference on the First Year in Higher Education, Ormond College, University of Melbourne. The Centre for the Study of Higher Education, University of Melbourne.
Clulow, V. & Brennan. L. 1996. ‘Relationship Constellations: A Life-long Learning Strategy’. Paper presented at the 4th EDINEB Conference, Hyatt Regency Orlando International Airport Hotel. Florida, USA.
McLeod, C., Bell, S, Brennan. L & Conduit, J. 1996. ‘The effect of experience of consumer decision making for service products’. Proceedings of the 10th Annual Australian Marketing Educators Conference, Adelaide, South Australia.
Fraser, K., Brennan, L & Powell, I 1996. ‘Curriculum redesign: the use of concept mapping as a basis for discussion and decision making’. Paper presented at Different Approaches: Theory and Practice in Higher Education, Perth, WA, HERDSA.
Research Reports and Monographs:
Brennan, L. 2004. The effectiveness of using fear, guilt and shame in public information campaigns. Melbourne Australia, RMIT University: (Research report), December.
Brennan, L. 2004. Stakeholder attitudes towards the University of Melbourne proposed new differentiation statements (Research Report). Melbourne Australia: The University of Melbourne Marketing and Recruitment On-Shore, April.
Brennan, L. & James, R. 2004. Stakeholder attitudes towards the University of Melbourne Equity programs (TAP). Melbourne, The Centre for the Study of Higher Education: 100.
Brennan, L., Valos, M., & Hindle, K. 2003. On-hired workers in Australia: Motivations and outcomes (Occasional Research Report). Melbourne, Australia: RMIT University, Design and Social Context Portfolio, School of Applied Communications, December.
James, R., & Brennan, L. 2003. Issues and directions in the use of ICT in teaching and learning in the Faculty of Arts (Research report and discussion paper). Parkville Vic: Centre for the Study of Higher Education, The University of Melbourne.
Brennan, L., James, R., & Clark, S. 2002. A study of non-continuance of research higher degrees at the University of Melbourne (Research report). The Centre for the Study of Higher Education and the School of Graduate Studies.
Brennan, L. 2001. New vehicle buyers - their behaviour and needs: A dealer and manufacturer perspective (Research report). Clayton Victoria: International Car Distribution Programme Australia.
Brennan, L. & Bennington, L. 1998. Concepts in conflict: Students and customers. Department of Management, Working paper series, Melbourne, Australia, Monash University.
Brennan, L., Brady, E & Listokin, L. 1997. Not for profit organisations using marketing to survive into the 21st Century. Research report prepared for the AUSAE. Clayton, Vic, Monash University.
Brennan, L. & Brady, E. 1996. Report of Customer Satisfaction Survey Results Prepared for Billanook College. Independent market research report. Melbourne, Australia.
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