Dr ROWAN BEDGGOOD
Senior Lecturer, Marketing
PhD, BBus(Mktg)(Hons) (Monash)
Ph +61 3 9214 5869
Fax +61 3 9819 2117
Room BA1106
rbedggood@swin.edu.au
Rowan has extensive experience within in the Marketing discipline with over 18 years teaching in universities. In 2010, she won the Faculty Teaching Excellence Award, and also the Vice Chancellors Teaching Excellence award. Her areas of teaching experience include Marketing Principles, Consumer Behaviour, Marketing Research, Competitive Advantage, Services Marketing and Social Marketing. She also teaches a unit in the Faculty Honours program: Critical Evaluation in Research.
Rowan completed her Honours in Marketing in 1996, investigating the usefulness and content of Teaching Evaluation Surveys and their impact on student satisfaction and learning. She completed her PhD in 2007 which was titled: "The Effect of Stress on Student Satisfaction and Performance" in University Education which involved a large, longitudinal, quantitative study.
Rowan has experience supervising research students in the areas of: Corporate Social Responsibility, Social Marketing, Communications, Consumer Behaviour (personality and consumer socialisation), Work-place Flexibility and Student Engagement.
She also has industry experience within the banking sector and as a manager in the hospitality industry.
Research Profile
Research Interests
- Social Marketing
- Corporate Social Responsibility
- Philanthropic fundraising
- Assisting disadvantaged groups
- Contributing to health and well-being in large and small communities
- Services Marketing
- Service failure/ recovery, evaluation, customer satisfaction
- Application of psychological knowledge to Marketing issues
- Student learning challenges in higher education
Research Publications
Bedggood, R. E. and Donovan, J. (2012) "University Performance Evaluations: What are we really measuring", Studies in Higher Education 37(8) (forthcoming). ERA Ranking: A*
Bedggood, R. E. and Nicholson, L. (2009) "The Choice, Implementation and Benefits of Corporate Social Responsibility Initiatives", Sustainable Social Enterprise - International Nonprofit and Social Marketing Conference - Proceedings, Victoria University and Swinburne University of Technology, Melbourne, Australia.
Bedggood, R. E. andPhillips, J. (2008) "The Cost of Commuting", Monash Business Review, 4(3), 32-34. ERA Ranking: B
Brennan, L. M. and Bedggood, R. E. (2007) "The Barrier of Social Stigmafor Rural Students when Considering Studying at University", in "Socialentrepreneurship, social change and sustainability", Proceedings of the Fourth International Nonprofit and Social Marketing Conference, Griffith University, Brisbane, Australia, Sept 27-28, best paper.
Bedggood, R. E. and Wagstaff, Peter (2003) "QualityIn Equals Quality Out: Validating the Use of the WMS in Student Admissions", InCader, Stevens and Brown (eds). Proceedings of the Australian and New Zealand Marketing Academy Conference, Adelaide,Dec 1-3.
Wagstaff,Peter and Bedggood, R. E. (2002) "Managing the Mayhem: Quantifying StudentSelection Criteria Using the WMS". In Shaw, Adam and McDonald (eds). Proceedings of the Australian and NewZealand Marketing Academy Conference, Melbourne, Dec 1-3.
Bedggood,R. E. and Pollard, R. J. (2001) "Customer Satisfaction and Teaching Evaluationin Higher Education". In Spotts, Meadow and Smith (eds), On Global MarketingIssues at the Turn of the Millennium, Volume 10, Proceedings of the World Marketing Congress, Academy of Marketing Science, Cardiff, Wales, June 28-July 1.
Bedggood,R. E. and Russell, J. M. (2001) "Respondent Perceptions of Incentives in aLongitudinal Study". In Spotts, Meadow and Smith (eds), On Global Marketing Issues at the Turn of the Millennium, Volume 10, Proceedings of the World Marketing Congress, Academy of Marketing Science, Cardiff, Wales, June 28-July1.
Bradmore,D. and Bedggood, R. E. (2001) "Industry Experience as a Criterion for the Appointment of Academic Marketing Staff inAustralian Universities". In Bridging Marketing Theory and Practice, Proceedings of the Australian and New Zealand Marketing Academy Conference, NewZealand, Dec 1-5.
Bedggood, R. E. and Pollard, R. J. (1999) "The Uses and Misuses of Student Opinion Surveys in Eight Australian Universities", Australian Journal of Education, 43 (2), 129-141. ERA Ranking: B