Mr GORDON CAMPBELL
Program Coordinator, Master of Commerce (Marketing)
Lecturer, Marketing
BCom (Melb), MMktg (Mon), Cert IV Workplace Training & Assessment (Melb), Doctoral Candidate (Swin)
Ph +61 3 9214 8422
Mobile 0427 882 690
Fax +61 3
9819 2117
Room
AGSE338
gecampbell@swin.edu.au
Gordon has extensive academic teaching experience in marketing and advertising at both postgraduate and undergraduate levels at Swinburne, Monash, RMIT, Deakin and La Trobe Universities. He is currently a Doctoral candidate at Swinburne, studying brand loyalty creation and erosion.
Prior to commencing his academic career Gordon had extensive executive experience at Eastman Kodak Company. Most recently he has held positions as Marketing Manager (Film) for Greater Asia Region, Marketing Manager for Kodak Processing in Australia, and Product Manager (Film) in Australia. Gordon has extensive experience in developing and implementing Integrated Marketing Communications and Marketing plans across Asia (including the launch of Kodak MAX film) and in Australia. Earlier in his Kodak career he was involved in the development of the Kodak Express retail chain, Customer Relations, Logistics and Distribution.
Professional Memberships
- Associate Fellow - Australian Marketing Institute
Research Profile
Research Interests
- Brand loyalty creation and erosion