Prof ALEX MARITZ
Associate Professor of Entrepreneurship; Visiting Professor, Chang Jung University, Taiwan; Chair: AGSE International Entrepreneurship Research Exchange; Program Leader: Innovation and Internationalisation, Centre for Enterprise Performance
DCom(UP), MBA(cum-lauda:Thames), BCOM (cum-lauda: UNISA), MMktM, CHED(Unitec)
Ph +61 3 9214 8045
Room BA1013
Mail No. H23
amaritz@swin.edu.au
Alex has an international executive management background, having held positions of Sales and Marketing Director, Chief Operating Officer and Managing Director for multinationals such as Sony Playstation (subsidiary licence of Ster-Kinekor), GlaxoSmithKline, Boots Pharmaceuticals and Blockbuster Video. He sustained these directorships in excess of 12 years, whereafter he ventured into business consulting, entrepreneurship and academic activities.
Alex has published internationally in entrepreneurship, strategy, marketing and franchising, and presented keynote addresses and lectures at over a dozen conferences and universities across five continents. He is also a regular columnist in various local publications. He is the recipient of Australian Learning and Teaching Citation (ALTC), and various international academic awards and scholarships for research and teaching. He has procured substantial funding from external research grants and industry/academic initiatives. Alex is active in PhD and RHD completions and supervision, and has extensive international collaboration networks in the entrepreneurship and innovation domains.
Teaching Areas
- Entrepreneurship
- Marketing Strategy and Business Management
- Research and Research Methodology
- PhD and RHD Supervision
Professional Memberships
- United States Association of Small Business and Entrepreneurship (USASBE)
- Small Enterprise Association of Australia and New Zealand (SEAANZ)
- Stanford Technology Ventures (REE Asia Pacific, Europe and Latin America)
- International Association of Organisational Innovation (IAOI)
- Australia and New Zealand Academy of Management (ANZMAC)
- Australia and New Zealand Marketing Academy (ANZMAC)
Research Interests
- Entrepreneurship
- Innovation
- SMEs
- Marketing
- External grants and industry initiatives
Publications
2009 onwards.
Research Grants
Donovan, J., Maritz, P.A., Cuganesan, S. Bedggood, R. (2012). The Innovativity Audit: Developing an online Service Portfolio, in partnership with the Advanced Manufacturing CRC ($179k). Duration: 2 years.
Maritz, P.A., Donovan, J., Cuganesan, S. (2011). Researcher in Business (RIB), Enterprise Connect with the Victorian Centre of Advanced Materials Manufacturing (VCAMM) as linkage partner ($88k). Duration: 1 year.
Donovan, J., Maritz, P.A., Cuganesan, S. (2011). Benchmarking Innovation Capability and Practices in Australian Organisations, in partnership with the Advanced Manufacturing CRC ($46k). Duration: 1 year.
Maritz, P.A., Muhamad, A., Rushworth, S. (2011). An analysis of process and outcomes of the implementation of blended learning approaches to entrepreneurship education at Swinburne University of Technology and Benkulu University, Indonesia. In collaboration with University of Bengula, Indonesia. Faculty of Business and Enterprise strategic grant ($8k).
Maritz, P.A., Jones, C. (2011). An investigation of the impact of franchising on independent firm survival.
In collaboration with University of Tasmania. Faculty of Business and Enterprise strategic grant ($9k).
Maritz, P.A., Le, V., Masli, S., de Waal, A., Verhoeven, B., Muhamad, A. (2011). Research and knowledge exchange enhancing an active engagement strategy in South East Asia. In collaboration with Chan Jung University, Taiwan. Faculty of Business and Enterprise strategic grant ($6k).
Maritz, P.A. (2011). A blended learning approach to entrepreneurship education (intentionality and self-efficacy). Faculty of Business and Enterprise teaching innovation grant. ($2k).
Naidoo, V., Maritz, P.A., Donovan, J. (2011). Global outsourcing and value chains: the role of government orchestration in connecting SMEs internationally. Faculty of Business and Enterprise strategic grant ($21k).
Rushworth, S., Maritz, P.A., Buckley, T. (2011). Strategy, International Business and Entrepreneurship Mini Research Bootcamp. Faculty of Business and Enterprise strategic grant ($5k).
Valos, M., Maritz, P.A., Frederick, H (2010). Entrepreneurial Digital and Social Media: A Survey of Australian Entrepreneurs and Marketing Managers. Research funding, The Centre of Entrepreneurship, Innovation and Community, Deakin University. Work in progress ($15k).
Maritz, P.A. (2011). 8th AGSE International Entrepreneurship Research Exchange Grant, Department of Innovation, Industry and Regional Development (DIIRD), Office of Small Business Victoria ($5k).
Maritz, P.A. (2010). A blended learning approach to entrepreneurship education. Faculty of Business and Enterprise teaching innovation grant. ($9k).
Maritz, P.A. (2009). For academic leadership and research-led development in entrepreneurship-directed approaches within postgraduate entrepreneurship education. Australian Learning and Teaching Council (ALTC) Citation for outstanding contributions to student learning ($10k).
Academic Journal Publications
Maritz, P.A., Brown, C. (2013 forthcoming). Illuminating the Black Box of Entrepreneurship Education Programs. Education + Training. Publication details pending. ISSN 0040-0912. (ERA:A*).
Donovan, J., Maritz, P.A. (2013 forthcoming). Innovation training within the Australian advanced manufacturing industry. Journal of Vocational Education & Training. Publication details pending. ISSN 1363 6820. (ERA: A).
Maritz, P.A., Shiek, C.J. (2013). Performance Analysis of the Automobile Industry in Taiwan with Data Envelopment Analysis. International Journal of Applied Mathematics and Statistics. 38(8), pp 70=83. ISSN 0973-1377. (ERA: C).
Jones, C., Matlay, H., Maritz, P.A. (2012). Enterprise Education: For All, or Just Some? Special Edition on Entrepreneurship Education. Education + Training; 54(8), pp 813-824. ISSN 0040-0912. (ERA:A*)
Sassmannshauzen, S., Maritz, P.A., Frederick, H., Jones, C., Katzanstein, L. (2012). The facets of entrepreneurship in practice and research: encouraging the academic dialogue. Journal of Asia Entrepreneurship and Sustainability; 8th AGSE IERE Special Issue, 7(2), pp 4-12.ISSN 1176 8592.
Gulst, N., Maritz, P.A. (2012). The Paradoxical Nature of New Venture Failure. Journal of Asia Entrepreneurship and Sustainability; 8th AGSE IERE Special Issue, 7(2), pp 91-124. ISSN 1176 8592.
Muhamad, A., Maritz, P.A., Rushworth, S. (2012).An evaluation of entrepreneurship education in Indonesia: A case study of Bengkulu University. The International Journal of Organizational Innovation, 4(4), pp 21-48. ISSN 1943 1813.
Maritz, P.A. (2011). Entrepreneurial Marketing Perspectives during Business Recovery in a Recession. Global Science and Technology Forum Business Review, 1(1), pp. 249-253. ISSN: 2010-4804.
Maritz, P.A., de Waal, G.A., Verhoeven, B. (2011). Entrepreneurial and Innovative Marketing: A Systematic Review of the Literature. International Journal of Innovative Marketing, 7(4), pp 29-39. ISSN 18142427.
Maritz, P.A., Salaran, M.M. (2011). The role of social ties in fostering innovation. Journal of Enterprising Culture.19(1) Publications details pending.
Yeh, S., Maritz, P.A., Chao, P.F. (2011). Identifying the relationship among Guanxi, political climate and power bases - evidence from Taiwan. African Journal of Business Management, 5(18), pp. 7755-7766. ISSN 1993-8233.
Gulst, N., Maritz.P.A. (2011). Learning from New Venture and Business failure. Actual Problems of Economics. 12(2), 92-102. ISSN 1993-6788.
Maritz, P.A. (ed.)(2011). Regional Frontiers of Entrepreneurship Research, Melbourne, Swinburne University of Technology. ISBN 978-0-9803328-7-2 (CD-ROM )
Maritz, P.A., Frederick, H., Volos, M. (2010). A discursive approach to entrepreneurial marketing: integrating academic and practice theory. Small Enterprise Research.17(1), 78-86. ISSN 1321-5906.
Maritz, P.A., Salaran, M (2010). Networking, Entrepreneurship and Productivity. Innovation: Management, Policy & Practice. 12(1).ISSN 1447 9383.
Maritz, P.A., Brown, C., Shieh, C.J. (2010). A blended learning approach to entrepreneurship education.ScientificEconomics Journal: Special Edition, Actual Problems of Economics, 12(2), 83-93, ISSN 1993-6788.
Maritz, P.A. (2010). Postgraduate Research and Practice: An Entrepreneurship Perspective. Global Business & Economics Anthology, 4(1), 17-26. ISSN 1553-1392.
De Waal, A., Maritz, P.A., Shieh, C.J. (2010). Managing Innovation: A typology of theories and practice-based implications for New Zealand firms. The International Journal of Organizational Innovation,3(2), 35-57.
Shang-Pao, Y, Shieh, C.J., Maritz, P.A. (2010).A study of the relationship among Guanxi, political climate and power bases – Evidence from Taiwan.African Journal of Business Management, pending publication. ISSN 1993-8233.
Maritz, P.A., Nel, P.,Thongpravati, O. (2010). Motherhood and Entrepreneurship: The Mumpreneur Phenomenon. The International Journal of Organizational Innovation, 1(4), 1-19.
Salaran, M., Maritz, P.A. (2010).Research productivity and social capital in Australian Higher Education.Higher Education Quarterly.64(2), 133-148.
External Funding, Consultancies and Executive Education
Maritz, P.A. (2012). Marketing Technology and Innovation. Executive Education at Pitcher Partners for The Entrepreneurship, Commercialisation and Innovation Centre, The University of Adelaide, Ocober/November.
Maritz, P.A. (2012). Marketing Technology and Innovation. Executive Education at Pitcher Partners for The Entrepreneurship, Commercialisation and Innovation Centre, The University of Adelaide, April/May.
Maritz, P.A. (2011). Innovitivity Program, Advanced Manufacturing CRC, Melbourne, 2-23 June.
Maritz, P.A. (2009). HEI 691: Opportunity Evaluation. Executive Education for the Master of Entrepreneurship and Innovation, Powercor, Melbourne, April/May.
Book Chapter/s
Maritz, P.A. (2011). Franchising, Chapter 11, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
Maritz, P.A., Thongpravati, O. (2009). Mumpreneurs: an emerging phenomenon, Chapter 5, in Hj, Hamid, Bakar, Selvadurai& Ling (2009). Gender, Entrepreneurship and Organization, PEARSON MalayasiaSdn Bhd.
Published Case Studies
Maritz, P.A. (2011). Fast Eddy and the demise of ABC Learning Centres, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
Maritz, P.A.(2011). A Cross-Tasman perspective of entrepreneurial orientation of franchisees, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
RHD Theses/Dissertations Supervised (Completions)
Nayeem, T. (2012). A comparative study of individualist and collectivist consumers’ decision-making styles in high involvement purchase decisions: A case of automobile purchases. Successful supervision in fulfilment of the degree PhD, Swinburne University of Technology. Coordinating supervisor.
Rex, J. (2012). Towards living sustainably: a study of Australian consumers’ sustainable behavioural intentions. Associate supervisor. Successful supervision in fulfilment of the degree PhD, Swinburne University of Technology.
Lipovsky, R. (2012). A comprehensive overview of the literature on organizational culture with a focus on innovation and its elements. . Primary Supervisor (Global Innovation Management: Erasmus Mundis, Strathclyde University: MSc Global Innovation Management): MEI.
Zhelyazkov, G. (2012). ICT systems and their impact on road transport SMEs in Australia. Primary Supervisor (Global Innovation Management: Erasmus Mundus, Strathclyde University: MSc Global Innovation Management): MEI.
Fisher, R. (2012). Passion, Resilience, Obsession, and Sustained Entrepreneurial Action: Their Contribution to Entrepreneurial Success. Primary supervisor. Successful supervision in fulfilment of the degree PhD, Swinburne University of Technology. Awarded Professor John O. Miller Award: Most distinguished thesis by a PhD student.
Brown, C. (2012). Illuminating the Black Box of an Entrepreneurship Education Program: The Case of the Enterprise & You Program. Primary supervisor. Successful supervision in fulfilment of the degree PhD, Swinburne University of Technology.
Gulst, N. (2011). The Paradoxical Nature of New Venture Failure. Primary supervisor. Successful supervision in fulfilment of the degree PhD, Swinburne University of Technology.
Verhoeven, K. (2011). Discovering Patterns in the Innovation System: Ten Drivers of Innovation Strategy and Performance. Primary supervisor. Successful supervision in fulfilment of the degree MEI (Hons), Swinburne University of Technology.
Vasquez, A. (2011). Entrepreneurship Education: A Conceptual Exploration. Primary supervisor. Successful supervision in fulfilment of the degree MEI (Hons), Swinburne University of Technology.
Eager, B. (2010). Entrepreneurial Stress: Development of a Conceptual Model. Primary supervisor. Successful supervision in fulfilment of the degree MEI (Hons), Swinburne University of Technology.
Conference and Academic Presentations (non-refereed)
Maritz, P.A. (2011). Entrepreneurship Education. Presented to the Management Team and Faculty at Instituto de Imprezza (IE) Business School, Madrid, Spain. 29 November.
Maritz, P.A. (2011). Entrepreneur start-up characteristics. Presented to delegates at Salamanca University, Salamanca, Spain. 30 November.
Maritz, P.A. (2011). Guest presentation on entrepreneurship and innovation. ME3 Erasmus Mundus delegates, Madrid Politechnical University, Madrid, Spain. 29 November and 1 December.
Maritz, P.A. (2010). Research-led and entrepreneurial approaches to coursework masters education: ALTC Recipient. Leading through Teaching Symposium, Swinburne University of Technology, Hawthorn, February.
Maritz, P.A. (2010). Avoiding the Pitfalls: Slides and Presentations. Workshop presentation to FBE RHD Students.August.
Maritz, P.A. (2010). Entrepreneurship and the East Asian Tiger Economy, Kun Shan University, Tainan, Taiwan, 13 May.
Maritz, P.A. (2009). 20 Entrepreneur start-up misconceptions. Presented to the International Scholar Laureate Program, AGSE, April.
Special Research, Collaboration and Industry Projects
Maritz, P.A. ((2011). National Spanish TV (TV2 Entrepreneurs Program) Interview, Avantia XX1, 5' Video, Campus of Excellence. Madrid, Spain. 29 November.
Maritz, P.A. (2011). Australian Learning and Teaching Council (ALTC) Assessor in the field of Entrepreneurship and Management Education. See: http://www.altc.edu.au/award-citation-recipient-2009-alex-maritz
Maritz, P.A. (2011). Organising Committee, International Conference of Organizational Innovation (ICOL) 2011, July, Malaysia.
Maritz, P.A. (ed.)(2011). Regional Frontiers of Entrepreneurship Research, Melbourne, Swinburne University of Technology.ISBN 978-0-9803328-7-2 (CD-ROM )
Maritz, P.A. (2011). Reviewer for the Journal of Strategy and Management.
Maritz, P.A. (2011). Reviewer for Scientific Research and Essays, ISSN 1992-2248, Impact Factor 0.324.
Maritz, P.A. (2011). Reviewer for the Australian Journal of Management.
Maritz, P.A. (2011). Reviewer at the National Commission for Academic Accreditation and Assessment (NCAA), Riyadh, Kingdom of Saudi Arabia, May. Accreditation at King Saud University, Riyadh Community College.
Maritz, P.A. (2011). Program Chair: Enterprise Marketing and Globalisation Conference (EMG2011). See: http://www.enterprisemkt.org/Committee.html
Maritz, P.A. (2011). Keynote address: Global entrepreneurship and the East Asian Tiger Economy, Enterprise Marketing and Globalisation Conference (EMG2011). See: http://www.enterprisemkt.org/
Maritz, P.A. (2011). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2011). Special Issue Editor: Journal of Asia Entrepreneurship and Sustainability, collaboration between the Schumpeter School of Business & Economics and the Australian Graduate School of Entrepreneurship.
Maritz, P.A. (2011). Editorial Board: Small Enterprise Research (Journal of the Small Enterprise Association of Australia and New Zealand). Ranked as category C in ERA and ABDC.
Maritz, P.A. (2011). Conference Chair: 8th Australian Graduate School of Entrepreneurship (AGSE) International Entrepreneurship Research Exchange (IERE), Melbourne, February, 2011. See: http://www.swinburne.edu.au/business/agse/conference/entrepreneurship-research-exchange/organising-committee/
Maritz, P.A. (2011). Chair, Entrepreneurship Education Forum: 8th Australian Graduate School of Entrepreneurship (AGSE) International Entrepreneurship Research Exchange (IERE), Melbourne, February, 2011. See: http://www.swinburne.edu.au/business/agse/conference/entrepreneurship-research-exchange/
Maritz, P.A. (2010). Keynote Address: Global Entrepreneurship and the East Asia Tiger Economy at the 2010 International Commerce and Management Conference, Far East University, Tianan, Taiwan, 12 May.
Maritz, P.A. (2010). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2010). Australian Learning and Teaching Council (ALTC) Assessor in the field of Entrepreneurship and Management Education.See: http://www.altc.edu.au/award-citation-recipient-2009-alex-maritz
Maritz, P.A. (2010). Visiting Professor: Chang Jung Christian University, Taiwan. 9-15 May.
Maritz. P.A. (2010). Reviewer for the Australian Journal of Management and Research Centres, Australian School of Business, University of New South Wales.
Maritz, P.A. (2010). Reviewer for Scientific research and Essays, ISSN 1992-2248, Impact Factor 0.324.
Maritz, P.A. (2010). Review Panel for the Fourth International Business Conference.
Maritz, P.A. (2009). Facilitator of the John Heine Entrepreneurial Challenge (Mootcorp), held at the Australian Graduate school of Entrepreneurship, 10 and 11 December.
Maritz, P.A. (2009). Moderator for APMG 8113 Global Issues in Business, Master of Business, Unitec New Zealand.
Maritz, P.A. (2009). Keynote Address, International Conference of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: X'ian, China).
Maritz, P.A. (2009). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2009). Reviewer for the International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2009). Reviewer for SMEE Review (Canadian Council for Small Business and Entrepreneurship): Canada
Academic Awards
Maritz, P.A. (2011). Outstanding Paper Award, International Association of Organizational Innovation, Bangi, Malaysia, July.
Maritz, P.A. (2010). Finalist in the Global Entrepreneurship Education Award, United States Association of Small Business and Entrepreneurship (USASBE).
Maritz, P.A. (2010). Faculty of Business and Enterprise Inaugural Research Excellence Award.
Maritz, P.A. (2009). Australian Learning and Teaching Council (ALTC) Citation for outstanding contributions to student learning. For academic leadership and research-led development in entrepreneurship-directed approaches within postgraduate entrepreneurship education.