Dr ALEX MARITZ
DCom (UP), MBA (Thames), BCom (UNISA), MMktM, CHed (Unitec)
Ph +61 3 9214 8045
Fax +61 3 9819 2117
Room AGSE 317
amaritz@swin.edu.au
Alex has an international executive management background, having held positions of Sales and Marketing Director, Chief Operating Officer and Managing Director for multi-nationals such as Sony Playstation, GlaxoSmithKline, Boots Pharmaceuticals, Blockbuster. He sustained these directorships in excess of 12 years, whereafter he ventured into business consulting and academic activities. He holds an MBA ( Thames ) and DCom (UP), and specialises in franchising, entrepreneurship and strategic marketing. He is also an executive member of the Global Entrepreneurship Monitor (GEM), Australian executive director of Ten3 Asia Pacific (a global consortium of entrepreneurship and new venture partnerships) and Managing Partner of Showcase Ventures (Pty) Ltd. Affiliated interests include entrepreneurial business consulting activities and facilitating SME and Business Growth Strategy workshops. Alex has published internationally in entrepreneurship, and presented keynote addresses at over 30 conferences across 4 continents. He is also a regular columnist in various business media.
Research Profile
Research Interests
- Franchising
- Entrepreneurship
- Services Marketing
- Strategic and Entrepreneurial Marketing
Recent Publications
Journal Publications
Maritz, P.A., Lobo, A.C. (2008). Service quality in entrepreneurial small businesses. The Small and Medium-Sized Enterprise and Entrepreneurship (SMEE) Review. (confirmed pending publication).
Maritz, P.A. (2008). Entrepreneurial services marketing initiatives facilitating small business growth. Journal of Small Business and Entrepreneurship, 21(4). (confirmed pending publication).
Maritz, P.A., Nieman, G.H. (2008). Implementation of service profit chain initiatives in a franchise system. Journal of Services Marketing, 22(1), 13-23. ISSN 0887-6045.
Maritz, P.A. (2007). The New Zealand Indigenous Entrepreneur: A Social Work-Life Balance. International Indigenous Journal of Entrepreneurship, Advancement, Strategy and Education. ISSN 1177 0317.
Lockyer, A., du Plessis, A.J. Maritz, P.A. (2007). Climate change: Changes in corporate strategy and policy in the journey to sustainability. Commercium Journal, 7(1) 98-110. ISSN 1021 9129.
Lobo, A.C., Maritz, P.A., Mehta, S. (2007). Enhancing Singapore travel agencies' customer loyalty: An empirical investigation of customers' behavioural intentions and zones of tolerance. International Journal of Tourism Research, DOI: 1002/jtr.619.
Maritz, P.A. (2006). A Cross-Tasman perspective of entrepreneurial orientation of franchisees. New Zealand Journal of Applied Business Research, 5(1)1-8. ISSN 1175 8007.
Maritz, P.A., Nieman, G.H. (2006). Best practice relationship with service quality in a home entertainment franchised system. Southern African Business Review, 10(2) 17-32. ISSN 1561 896X.
Maritz, P.A ., Nieman, G.H. (2006). Entrepreneurial orientation in a franchise system. South African Journal of Economic and Management Sciences, 9(1), pp1-17. ISSN 1015 8812.
Maritz, P.A., Nieman, G.H. (2005). Innovative marketing initiatives in a franchise system. Journal of Innovative Marketing, 1, pp21-33. ISSN 1814-2427.
Maritz, P.A. (2004). Necessity Entrepreneurs. The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp255-264. ISSN 1476-1297
Maritz, P.A. (2004). TriNations Entrepreneurial Scorecard. The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp230-237. ISSN 1476-1297.
External Funding/ Research Income/ Consultancies
Maritz, P.A. (2008). HBM480: Strategic and Entrepreneurial Marketing. Executive Education for the Master of Management, Origin Energy. Melbourne, March.
Maritz, P.A. (2008). Change and Risk Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council. Auckland, March.
Maritz, P.A. (2007). HBM580: Business Strategy. Executive Education for the Postgraduate Diploma in Management, Vietnam Breweries Limited. Ho Chi Min City, November.
Maritz, P.A. (2007). HBM480: Strategic and Entrepreneurial Marketing. Executive Education for the Master of Management, Origin Energy. Melbourne, November.
Maritz, P.A. (2007). Change and Risk Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council. Auckland , October.
Maritz, P.A. (2006). Change Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council. Auckland, August.
Maritz, P.A. (2006). Operational Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Flooring ITO. Auckland, February.
Maritz, P.A. (2006). Operational Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Flooring ITO. Wellington, March.
Prebble, D., Carswell, P., Maritz, P.A. (2005). Value creation within the New Zealand Plastics industry. A research project commissioned by Plastics New Zealand and New Zealand Trade and Enterprise, New Zealand Centre for Innovation and Entrepreneurship. External funds: $ 80k.
Maritz, P.A. (2005). Operational and Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Golf. Auckland , May.
Maritz, P.A. (2005). Marketing, Promotion and Sales. Executive Education for the NZQA Diploma in Management, Turners Car Auctions. Auckland, April.
Maritz, P.A. (2005). Change Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council. Auckland, September.
Maritz, P.A. (2004). Change Management. Executive Education for the NZQA Diploma in Management, Turners Car Auctions. Auckland, June.
Maritz, P.A. (2004). Operational and Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Golf. Auckland, April.
Maritz, P.A., Gunuratne, A., Nel, P., Mitchell, H., Carswell, P., Bhat, R., Marriott, J. (2003). Developing and Protecting New Zealand's Tall Poppies, Exploratory Analysis of NZ Attitudes. A research project commissioned by Microsoft New Zealand; analysing attitudes regarding intellectual property infringement; Unitec New Zealand School of Management and Entrepreneurship, New Zealand Centre for Innovation and Entrepreneurship, July, 2003. External funds: $ 30k.
Book Chapter/s
Maritz, P.A. (2006). Investigating Customer Service Levels to Achieve Competitive Advantage in the Home Entertainment Industry, in Mukherjee, I. (2006). Entertainment Industry: Economic and Business Aspects, ICFAI, Calcutta.
Maritz, P.A. (2006). Best Practice Relationship with Service Quality in a Franchised Home Entertainment System, in Mukherjee, I. (2006). Entertainment Industry: Economic and Business Aspects, ICFAI, Calcutta.
Peer-Reviewed Conferences Proceedings
Maritz. P.A. (2008). Entrepreneurial services marketing initiatives facilitating the growing business. AGSE Conference, February 2008, Melbourne.
Maritz, P.A., Salaran. M. (2007). Social capital, intrapreneurship and productivity in academic institutions. ANZAM, December, Sydney.
Maritz, P.A., Morton, C. (2007). Country of origin effects on consumer cognitive processing. ANZAM, December, Sydney.
Maritz, P.A., Foley, D. (2007). Creating, winning and retaining small enterprise customers. SEAANZ Conference, Auckland, September.
Maritz, P.A., Prebble, D., de Waal, A. (2007). Industrial globalization, segmentation and technology innovation in the New Zealand Plastics Industry. The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
Prebble, D., Maritz, P.A., de Waal, A. (2007). Industrial globalization, The design of collaborative industry models for small economies. The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
De Waal, A., Maritz, P.A., Prebble, D. (2007). Managing Innovations: A typology of theories and some practical implications for New Zealand Firms. The International Conference on Industrial Globalization and Technology Innovation, Shanghai, August.
Maritz, P.A., Abughazala, H, Frederick, H. (2007). Entrepreneurial Market Entry: A Franchise Perspective in Saudi Arabia . 4 th AGSE International Entrepreneurship Research Exchange (7-9 February), Brisbane.
Maritz, P.A. (2006). Intent as an Entrepreneurial Facilitator. 20 th ANZAM Conference (6-9 December), Yeppoon, Australia.
Maritz, P.A., Lobo, T.C. (2006). A Multi-unit Franchising Perspective of the New Dominant Logic for Marketing. ANZMAC Conference (4-6 December), Brisbane, Australia .
Lockyer, A., du Plessis, A., Maritz, P.A. (2006). The corporate commitment to climate change and the changes in corporate strategy and policy in the journey to sustainability. 3 rd International Business Research Conference (20-22 November), Melbourne.
Maritz, P.A. (2006). Integrated services marketing in franchise systems. SAIMS Conference, 13-15 September, University of Stellenbosch.
Maritz, P.A., Patil, S. (2006). The effect of corporate sponsorship on sport consumption. SAIMS conference, 13-15 September, University of Stellenbosch .
Maritz, P.A. (2006). Multi-unit franchising paradox - an entrepreneurial perspective. ICSB/SEAANZ World Conference, Melbourne, 18-21 June 2006.
Maritz, P.A., Hebblethwaite, D. (2006). Relationship Marketing as a service quality tool in Small to Medium Entreprises. ICSB/SEAANZ World Conférence, 18-21 June 2006.
Maritz, P.A., Bhat, R. (2006). The Franchise paradox as an entrepreneurial option. Academy of World Business, Marketing and Management Development 2006 Conference, Paris, 10-13 July.
Maritz, P.A., Nieman, G.H. (2006). Entrepreneurship link to Franchise Networks. Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland, New Zealand (February).
Maritz, P.A. (2006). Entrepreneurial orientation across the Tasman. Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland , New Zealand (February).
Maritz, P.A., Beaver B. (2006). The New Zealand lifestyle entrepreneur . Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland, New Zealand (February). Highly commended paper award.
Bhat, R., Maritz, P.A. (2006). Teaching of entrepreneurship programs to Confucian heritage cultural background students. Proceedings of the 3 rd AGSE International Entrepreneurship Research Exchange, Auckland, New Zealand (February).
Maritz, P.A., Nieman, G.H. (2005). Best Practice Vision in a Franchised Home Entertainment System. Proceedings of the Australian and New Zealand Association of Management (ANZAM), ISBN 1740882482, Canberra. (December).
Maritz, P.A., Bhat, R. (2005). Entrepreneurial Association in a Franchise System. Proceedings from International Conference on Innovation, Chennai, India (December).
Maritz, P.A., Nieman, G. (2005). Service profit chain initiatives in an entrepreneurial franchise system. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) conference (December).
Maritz, P.A., Nieman, G.H. (2005). Entrepreneurial Service Vision in a Franchised Home Entertainment System. Proceedings of the Small Enterprise Association of Australia and New Zealand (SEAANZ) 18 th annual conference, Armidale, NSW (September).
Maritz, P.A., du Plessis, A., Nieman, G.H. (2005). Small business entrepreneurial marketing. Proceedings of the South African Institute of Management Sciences (SAIMS), OFS , S.A. (September).
Maritz, P.A., Bhat, R. (2005). Delivering entrepreneurial marketing content at tertiary level. Proceedings from the New Zealand Applied Business Education Conference, Northland, NZ (October).
Bhat, R., Maritz, P.A., Holden, M. (2005). Applying Financial Tools to Marketing Decisions. Proceedings from the New Zealand Applied Business Education Conference, Northland, NZ (October).
Maritz, P.A., Prebble, D. (2005). Integration of entrepreneurship through frameworks: a marketing perspective. Proceedings of the International Research Conference: Creating an Entrepreneurial Economy, the role of Enterprise and Innovation, July, Waikato.
Maritz, P.A., Bhat, R. (2005). Teaching innovation and entrepreneurship through frameworks. Reflective practice- the key to innovation in international education, CRIE conference, June, Auckland.
Bhat, R., Maritz, P.A. (2005). Does teaching of entrepreneurship programs require differing approaches across cultures? Reflective practice- the key to innovation in international education, CRIE conference, June, Auckland .
Maritz, P.A. (2005). Entrepreneurial Orientation in a Franchised System. Proceedings of the Fourth International Business and Economy Conference, January, Hawaii, USA.
Maritz, P.A., Nieman, G. (2005). The Franchise System as an Entrepreneurial Option. Proceedings from the Second AGSE Regional Entrepreneurship and Innovation Research Exchange, February, Melbourne.
Maritz, P.A. (2004) The Phenomenon New Zealand Necessity Entrepreneur. Proceedings from the AGSE-Babson Regional Entrepreneurship and Innovation Research Exchange Forum 2004: Regional Frontiers of Entrepreneurship Research, February, Melbourne, Australia.
Maritz, P.A (2004) The Phenomenon of the South African Necessity Entrepreneur. Proceedings of the International Council for Small Business (ICSB), 49 th World Conference, July 2004, Johannesburg, South Africa .
Prebble, D.R; Maritz, P.A (2004) Developing an entrepreneurial culture inside a Crown Research Institute. Proceedings of the International Council for Small Business (ICSB), 49 th World Conference 2004, Johannesburg, South Africa.
Maritz, P.A (2004) Relationship and Co Branding Allience in Perspective. Proceedings of the inaugural conference of the Academy of World Business , Marketing and Management Development 2004: The challenge of inter-disciplinary perspectives and globalization in the 21 st century, Gold Coast, Australia .
Maritz, P.A. (2004) Entrepreneurship Scorecard: Tri Nations Country Comparisons; Proceedings of the annual SEAANZ conference 2004: Entrepreneurship as a way of the future, 26-29 September, Brisbane, Queensland, Australia.
Maritz, P.A. du Plessis, A., Nieman, G (2004) Relationship and Co-branding Alliance in the Franchise sector. Proceedings of the annual South African Institute for Management Scientists (SAIMS) conference, Cape Town , South Africa: September.
Maritz, P.A., du Plessis, A., Nieman, G. (2004) Contrasts and Comparisons: Total Entrepreneurial Activity of three Southern Hemishere Powers. Proceedings of the annual South African Institute for Management Scientists (SAIMS) conference, Cape Town, South Africa: September.
Du Plessis, A.J., Maritz, P.A. (2004) What the Human Resources future holds for New Zealand organizations: some research findings. Proceedings of the annual ANZAM conference, Dunedin, New Zealand : November.
Maritz, P.A (2003) Investigating Customer Service Levels to Achieve Competitive Advantage in the SME Home Entertainment Rental Industry. Proceedings of the annual SEAANZ Conference 2003: Charting a future for SME's: Evolution or Revolution, 28 September - 1 October, Balarat, Victoria, Australia.
Maritz, P.A (2003) Service Profit Chain Implementation towards achieving Competitive Advantage. Proceedings from the 17 th ANZAM Conference 2003: Surfing the Waves: Management Challenges: Management Solutions, 2-5 December, Fremantle, Western Australia.
Bhat, R; Bathula, H; Maritz, P.A (2003) Growing International role of China : Opportunities and challenges for New Zealand Businesses. Proceedings from the 15 th New Zealand Asian Studies International Conference 2003, Auckland, New Zealand.
Conference and Academic Presentations (non-refereed)
Maritz, P.A. (2008). Entrepreneur Start-up Myths. Presented to the Latino Australia Education contingent, AGSE, May.
Maritz, P.A. (2008). 20 Entrepreneur start-up misconceptions. Presented to the International Scholar Laureate Program, AGSE, May.
Maritz, P.A., Emerson, A. (2005). Franchising as an option toward the creation and development of new ventures. Proceedings of the Economic and Regional Development Conference, Manukau , New Zealand.
Maritz, P.A., Wilson, G. (2005). Entrepreneurial marketing in a franchise system. Proceedings of the Economic and Regional Development Conference, Manukau , New Zealand.
Maritz, P.A, Frederick, H. (2005). Educating New Zealand 's GenerationE. Auckland Tertiary Educations Forum, 14 July, Unitec New Zealand.
Maritz, P.A., Yurak, R. (2004). Self-directed learning strategies amongst diverse student and lecturer populations. Proceedings from the New Zealand Applied Business Conference, 27-29 September 2004, Wellington, New Zealand.
Maritz, P.A., Bhat, R. (2004). Key Requirements of Industry in Sales management Curriculum at Tertiary level. Proceedings of the New Zealand Applied Business Conference, 27-29 September 2004, Wellington, New Zealand.
Special Research, Collaboration and Industry Projects
Maritz, P.A. (2008). Keynote speaker: Visa/Vecci Sales and Marketing Conference. Topic: New Trends in Sales and Marketing from an Entrepreneurship Perspective. Telstra Stadium, Melbourne (July).
Maritz, P.A. (2008). Collaborative research project between the Franchise Council of Australia (FCA) and Swinburne Industry Solutions (SIS).
Maritz, P.A. (2008). Board Member: International Technology Innovation Association (ITIA: Asia)
Maritz, P.A. (2008). Program Committee: Stanford Technology Ventures, Roundtable on Entrepreneurship Educators (REE: Asia)
Maritz, P.A. (2008). Regular Columnist for the Herald Sun (Business Owner Section). January -current December (fortnightly).
Maritz, P.A. (2007). Keynote Address at Prime Pharmacy Group Leadership Program, Melbourne, 20 October.
Maritz. P.A. (2007). Keynote Speaker for Franchise Council of Australia (FCA) National Convention. Melbourne, 13 October.
Maritz. P.A. (2007). 50 Favourite entrepreneurs. What's an entrepreneur? Dynamic Business Magazine, July.
Maritz, P.A.(2007). Judge for the Australian Small Business Champion Awards (Australian Government ) Department of Industry, Tourism and Resources, All States.
Maritz, P.A. (2007). Reviewer for the Journal of Small Business and Entrpreneurship, Editor: Robert Anderson, University of Regin : Canada .
Maritz, P.A. (2007). Board Member: International Technology Innovation Association (ITIA: Asia)
Maritz, P.A. (2007). Program Committee: Stanford Technology Ventures, Roundtable on Entrepreneurship Educators (REE: Asia)
Maritz, P.A. (2007). Refereed paper reviewer for the 2008 AGSE conference, Swinburne, Melbourne (February 2007).
Maritz, P.A. (2007). Workshop Facilitator: Building a High Growth Small Business. Victoria Chamber of Commerce and Industry (Vecci), Melbourne, 26 July.
Maritz, P.A. (2007). Reviewer for the MBA review process 2007, University of The Sunshine Coast, June.
Maritz. P.A. (2007). Stanford Roundtable of Entrepreneurial Educators (REE), Scholarship recipient, Seoul, S. Korea , June.
Maritz, P.A. (2007). Follow the Leader (Entrepreneurship Link to Franchising). Australia and New Zealand Franchising Magazine, July/August 2007, pp58-63.
Maritz, P.A. (2007). Keynote Speaker, Business Booster Breakfast, Swinburne Industry Solutions. Melbourne, Hilton on the Park, 18 July.
Maritz, P.A. (2007). Mumpreneurs, Live interview on Channel 10 (National LIVE TV program), 09h05, 2 May, Melbourne.
Maritz, P.A. (2007). Regular Columnist for the Herald Sun (Business Owner Section). April - December (fortnightly).
Maritz, P.A. (2007). Corporate Entrepreneurship: Fact or Fiction. Business Forum, a Victoria Chamber of Commerce (Vecci) Publication, June, pp5.
Maritz, P.A. (2007). Workshop Facilitator: Business Growth Strategies, Practical Business Solutions for Bottom Line Results. Victoria Chamber of Commerce and Industry (Vecci), Geelong , 28 March.
Maritz, P.A. (2007). Workshop Facilitator: Building a High Growth Small Business. Office of Small Business, hosted by the Victoria Chamber of Commerce and Industry (Vecci), Melbourne , 22 March.
Maritz, P.A. (2007). Workshop Facilitator: Business Growth Strategies, Practical Business Solutions for Bottom Line Results. Victoria Chamber of Commerce and Industry (Vecci), Melbourne , 6 March.
Maritz, P.A. (2007). Keynote speaker: Visa/Vecci Sales and Marketing Conference. Topic: Synergising Sales and Marketing: Current and future trends. Telstra Stadium, Melbourne (February).
Maritz, P.A. (2007). Refereed papers reviewer for the annual Academy of Management conference, Philidelphia , USA.
Maritz, P.A. (2006). Keynote presentation: Entrepreneurship research and tertiary education in Australasia . Presented at the Academic Council for Entrepreneurship Scholars (Aces) Conference, Stellenbosch (SA), September.
Maritz, P.A. (2006). Refereed paper reviewer for AGSE conference, QUT, Brisbane (February 2007).
Maritz, P.A (2006). Refereed paper reviewer for ANZAM conference, Queensland (December 2006).
Maritz, P.A. (2006). Keynote presentation: Linking profit to customer satisfaction: the service profit chain. Presented at the Victorian Employers' Chamber of Commerce and Industry (VECCI) briefings, 28 September.
Maritz, P.A. (2006). Keynote presentation: Business Success Strategies: Creating unique business combinations. Presented at the Victorian Employers' Chamber of Commerce and Industry (VECCI) briefings, 21 July.
Maritz, P.A. (2006). Keynote Speaker at the Mid-Market CEO Symposium, 16-17 May 2006. Hobart , Tasmania .
Frederick, H., Chittock, G., Prebble, D., Maritz, A., Reihana, F., Mihipeka, S., Modlik, H. (2006). Global Entrepreneurship Monitor Aotearoa New Zealand , 2005 Executive Report, ISBN 0-473-10827-5.
Maritz, P.A. (2006). Sub-Editor of Proceedings: Regional Frontiers of Entrepreneurial Research, Australian Graduate School of Entrepreneurship.
Maritz, P.A. (2006). Reviewer of refereed conference proceedings for the 51 st Annual Conference of the ICSB (June, 2006).
Maritz, P.A. (2005). Entrepreneurs push growth. Business to Business, p 24, 5 December 2005 , www.btob.co.nz/news.
Maritz, P.A. (2005). Refereed paper reviewer for AGSE conference, Unitec New Zealand (February 2006).
Maritz, P.A (2005). Refereed paper reviewer for ANZAM conference, Canberra (December 2005).
Maritz, P.A. (2005). Laser Group Stands Out. Business to Business, p 23, 5 December 2005 , http//: www.btob.co.nz/news.
Maritz, P.A. (2005). Edupreneur Programme Development. A joint venture initiative between Unitec New Zealand , Asia Pacific Partners (Jenny Shipley and Adriana Tong) and the Outdoor Pursuits Centre.
Maritz, P.A. (2005). Westpac Franchise Association of New Zealand (FANZ) Annual Awards, Judge . Personally quoted in official press releases and exposure in general media.
Maritz, P.A. (2005). When the thrill is gone, Business Review Weekly, p53, October 27- November 2, 2005 (article authored by Professor Tom McCaskill).
Maritz, P.A. (2005). Reviewer for the Southern African Journal for Entrepreneurship and Small Business.
Maritz, P.A. (2005). Reviewer for the International Entrepreneurship and Management Journal, special edition, International Entrepreneurship.
Maritz, P.A. (2005). The Franchise Paradox. Industry presentation at the Her Business Workshop, Auckland , 28 and 29 September 2005.
Maritz (2004). The New Zealand Necessity Entrepreneur; in Global Entrepreneurship Monitor (2003/4 ); New Zealand report conducted by the Centre of Innovation and Entrepreneuship, Unitec New Zealand.
Maritz (2004). Tri Nations Entrepreneurial Scorecard; in Global Entrepreneurship Monitor (2003/4) ; New Zealand report conducted by the Centre of Innovation and Entrepreneuship, Unitec New Zealand.
Published Thesis
Maritz, P.A. (2005). Entrepreneurial service vision in a franchised home entertainment system. Unpublished DCom Thesis in Entrepreneurship and Strategic Marketing , University of Pretoria , South Africa . Post-Graduate student of the year award (2006).
Maritz, P.A. (2001). Service Profit Chain initiatives in the home entertainment industry. MBA Thesis in Strategic Management, Thames Valley University, UK . MBA student of the year award (2002).
Theses/Dissertations Supervised and/or Examined
Samisoni, M.T. (2008). What factors influence entrepreneurial success in Fiji : What are their implications? Successful examination in fulfilment of the degree Doctor of Business Administration, University of Sunshine Coast.
Patil, S. (2008). Equity in corporate co-branding within the context of sports sponsorship in New Zealand . Successful examination in fulfilment of the degree of Master of Business, Unitec Business School, NZ.
Salaran, M. (2008). Social Capital, Entrepreneurial Orientation and Performance in Academic Institutions. Successful supervision in fulfilment of the degree PhD in Entrepreneurship, Swinburne University of Technology.
Morton, C. (2007). Country of Origin Effects on Consumer Cognitive Processing. Successful supervision in fulfilment of the degree Business Honours in Marketing, Swinburne University of Technology. Grade: Distinction.
Abughazala, H. (2006). Franchising in Independently Protected Markets: Inhibiting Factors in Entrepreneurial Market Entry. Successful supervision in fulfilment of the degree of Master of Business, Unitec New Zealand. Grade: Distinction.
Wong, K.K.K. (2006). Proactive matching of customers to the optimal rate plans: A strategy for churn reduction and customer lifetime value maximization in the Canadian wireless telecommunications industry. Successful examination in fulfilment of the degree of Doctorate of Business Management, University of Newcastle, Australia.
Lo, W.T. (2006). Customer satisfaction and behavioural intentions: A study of the Hong Kong mobile phone industry. Successful examination in fulfilment of the degree of Doctorate of Business Management, University of Newcastle, Australia .
Bibby, D.N. (2006). Adidas's sponsorship of the New Zealand All Blacks: The relationship between brand image and brand equity in sports sponsorship. Successful examination in fulfilment of the degree of Master of Arts, RMIT, Australia.
Sprunt, A. (2006). The ethical decision making process of SME owner/managers and water sustainability in the workplace. Successful examination in fulfilment of the degree Bachelor of Business (Honours), Swinburne University of Technology, Australia.
Academic Awards
Maritz, P.A. (2008). Top 10 Faculty of Business and Enterprise lecturing performance recognition; HBM 528, Entrepreneurship and Innovation, May.
Maritz, P.A. (2007). C+ rating in the New Zealand Public Based Research Funding (PBRF) Round 2000-2006.
Maritz, P.A. (2007). Competitive Scholarship: Stanford Roundtable for Entrepreneurship Educators Forum, Seoul (Offered by Macquarie University, June).
Maritz, P.A. (2006). Distinguished Paper award at the AGSE Entrepreneurship Research Exchange conference, Auckland.
Maritz, P.A. (2005). Postgraduate student of the Year (Doctorate), University of Pretoria .
Maritz, P.A. (2002). MBA student of the year award (Deloitte Consulting Award). Additional awards for top student in Strategic Management and Strategic Operations Management.