Dr ALEX MARITZ
Associate Professor of Entrepreneurship; Visiting Professor, Chang Jung University, Taiwan; Chair: AGSE International Entrepreneurship Research Exchange; Program Leader: Innovation and Internationalisation, Centre for Enterprise Performance
DCom (UP), MBA (Thames), BCom (UNISA), MMktM, CHed (Unitec)
Ph +61 3 9214 8045
Room BA1013
Mail No. H23
amaritz@swin.edu.au
Alex has an international executive management background, having held positions of Sales and Marketing Director, Chief Operating Officer and Managing Director for multinationals such as Sony Playstation (subsidiary licence of Ster-Kinekor), GlaxoSmithKline, Boots Pharmaceuticals and Blockbuster Video. He sustained these directorships in excess of 12 years, whereafter he ventured into business consulting, entrepreneurship and academic activities.
Alex has published internationally in entrepreneurship, strategy, marketing and franchising, and presented keynote addresses and lectures at over a dozen conferences and universities across five continents. He is also a regular columnist in various local publications. He is the recipient of Australian Learning and Teaching Citation (ALTC), and various academic awards for research and teaching. He has procured substantial funding for external research grants and industry/academic initiatives. Alex is active in PhD and RHD supervision, and has extensive international collaboration networks.
Teaching Areas
- Entrepreneurship
- Marketing
- Strategy and Business Management
- Research Methodology
- PhD and HDR Supervision
- External Grants and Initiatives
- International Collaboration
Professional Memberships
- United States Association of Small Business and Entrepreneurship (USASBE)
- Small Enterprise Association of Australia and New Zealand
- Stanford Technology Ventures (REE Asia Pacific and Latin America)
- International Association of Organisational Innovation (IAOI)
- Australia and New Zealand Academy of Management (ANZMAC)
- Australia and New Zealand Marketing Academy (ANZMAC)
Research Interests
- Entrepreneurship and SMEs
- Marketing
- Strategy and Business Management
Publications
2009 onwards.
Research Grants
Maritz, P.A., Donovan, J. (2011). Benchmarking Innovation Capability and Practices in Australian Organisations, in partnership with the Advanced Manufacturing CRC ($46k).
Maritz, P.A., Donovan, J., Cuganesan, S. (2011). Researcher in Business (RIB), Enterprise Connect with the Victorian Centre of Advanced Materials Manufacturing (VCAMM) as linkage partner ($88k).
Maritz, P.A., Muhamad, A. (2011). An analysis of process and outcomes of the implementation of blended learning approaches to entrepreneurship education at Swinburne University of Technology and Benkulu University, Indonesia. Faculty of Business and Enterprise strategic grant ($8k).
Maritz, P.A., Jones, C. (2011). An investigation of the impact of franchising on independent firm survival.
Faculty of Business and Enterprise strategic grant ($9k).
Maritz, P.A., Le, V., Masli, S., de Waal, A., Verhoeven, B., Muhamad, A. (2011). Research and knowledge exchange enhancing an active engagement strategy in South East Asia. Faculty of Business and Enterprise strategic grant ($6k).
Maritz, P.A. (2011). A blended learning approach to entrepreneurship education (intentionality and self-efficacy). Faculty of Business and Enterprise teaching innovation grant. ($2k).
Naidoo, V., Maritz, P.A., Donovan, J. (2011). Global outsourcing and value chains: the role of government orchestration in connecting SMEs internationally. Faculty of Business and Enterprise strategic grant ($21k).
Rushworth, S., Maritz, P.A., Buckley, T. (2011). Strategy, International Business and Entrepreneurship Mini Research Bootcamp. Faculty of Business and Enterprise strategic grant ($5k).
Valos, M., Maritz, P.A., Frederick, H (2010). Entrepreneurial Digital and Social Media: A Survey of Australian Entrepreneurs and Marketing Managers. Research funding, The Centre of Entrepreneurship, Innovation and Community, Deakin University.Work in progress ($15k).
Maritz, P.A. (2011). 8th AGSE International Entrepreneurship Research Exchange Grant, Department of Innovation, Industry and Regional Development (DIIRD), Office of Small Business Victoria ($5k).
Maritz, P.A. (2010). A blended learning approach to entrepreneurship education. Faculty of Business and Enterprise teaching innovation grant. ($9k).
Maritz, P.A. (2009). For academic leadership and research-led development in entrepreneurship-directed approaches within postgraduate entrepreneurship education. Australian Learning and Teaching Council (ALTC) Citation for outstanding contributions to student learning ($10k).
Maritz, P.A., Grant, S., Lobo, A.C (2008). Education, training and professional development in the Australian franchise sector. Seed funding to progress a proposed ARC linkage grant ($ 6k).
Maritz, P.A., Prebble, D., Carswell, P. (2007). Value creation within the New Zealand Plastics industry. A competitive grant and research project commissioned by New Zealand Trade and Enterprise (NZTI); 2005, 2006 and 2007.Linkage partner: Plastics New Zealand. New Zealand Centre for Innovation and Entrepreneurship, Unitec NZ.($ 90k).
Maritz, P.A., Gunuratne, A., Nel, P., Mitchell, H., Carswell, P., Bhat, R., Marriott, J. (2003). Developing and Protecting New Zealand's Tall Poppies, Exploratory Analysis of NZ Attitudes. A research project commissioned by Microsoft New Zealand; analysing attitudes regarding intellectual property infringement; New Zealand Centre for Innovation and Entrepreneurship, July, 2003. ($ 30k).
Academic Journal Publications
Maritz, P.A. (2011). Entrepreneurial Marketing Perspectives during Business Recovery in a Recession. Global Science and Technology Forum Business Review, 1(1). 249-253. ISSN: 2010-4804.
Maritz, P.A., de Waal, G.A. (2011). Entrepreneurial and Innovative Marketing: A Systematic Review of the Literature. International Journal of Innovative Marketing. Publication details pending.
Maritz, P.A., Salaran, M.M. (2011). The role of social ties in fostering innovation. Journal of Enterprising Culture.19(1) Publications details pending.
Gulst, N., Maritz, P.A. (2011). The Paradoxical Nature of New Venture Failure. Journal of Asia Entrepreneurship and Sustainability; 8th AGSE IERE Special Issue. Publication details pending.
Yeh, S., Maritz, P.A., Chao, P.F. (2011). Identifying the relationship among Guanxi, political climate and power bases - evidence from Taiwan. African Journal of Business Management, 5(18), pp. 7755-7766. ISSN 1993-8233.
Gulst, N., Maritz.P.A. (2011). Learning from New Venture and Business failure. Actual Problems of Economics. 12(2).
Maritz, P.A., Frederick, H., Volos, M. (2010). A discursive approach to entrepreneurial marketing: integrating academic and practice theory. Small Enterprise Research.17(1), 78-86.ISSN 1321-5906.
Maritz, P.A., Salaran, M (2010). Networking, Entrepreneurship and Productivity. Innovation: Management, Policy & Practice. 12(1).ISSN 1447 9383.
Maritz, P.A., Brown, C., Shieh, C.J. (2010). A blended learning approach to entrepreneurship education.ScientificEconomics Journal: Special Edition, Actual Problems of Economics, 12(2), 83-93, ISSN 1993-6788.
Maritz, P.A. (2010). Postgraduate Research and Practice: An Entrepreneurship Perspective. Global Business & Economics Anthology, 4(1), 17-26. ISSN 1553-1392.
De Waal, A., Maritz, P.A., Shieh, C.J. (2010). Managing Innovation: A typology of theories and practice-based implications for New Zealand firms. The International Journal of Organizational Innovation,3(2), 35-57.
Shang-Pao, Y, Shieh, C.J., Maritz, P.A. (2010).A study of the relationship among Guanxi, political climate and power bases – Evidence from Taiwan.African Journal of Business Management, pending publication. ISSN 1993-8233.
Maritz, P.A., Nel, P.,Thongpravati, O. (2010). Motherhood and Entrepreneurship: The Mumpreneur Phenomenon. The International Journal of Organizational Innovation, 1(4), 1-19.
Salaran, M., Maritz, P.A. (2010).Research productivity and social capital in Australian Higher Education.Higher Education Quarterly.64(2), 133-148.
Maritz, P.A., Lobo, A.C. (2009). Creating, winning and retaining SME customers: an entrepreneurial perspective for Australia with implications for New Zealand. New ZealandJournal of Applied Business, 7(1), 55-67.ISSN 1175 8007.
Salaran, M., Maritz, P.A. (2009).The Role of Social Capital in Fostering Entrepreneurship in Established Organizations.Journal of Asia Entrepreneurship and Sustainability, 5(1), 3-19. ISSN 1177-4541.
Salaran, M., Maritz, P.A. (2009).Entrepreneurial environment and research performance in knowledge-based institutions.Journal of International Entrepreneurship, 7(4), 261-280. ISSN 1570-7385.
Maritz, P.A. (2008). Entrepreneurial services marketing initiatives facilitating small business growth. Journal of Small Business and Entrepreneurship, 21(4), 49-53.ISSN 0827 6331.
Maritz, P.A., Salaran, M (2008). Organizational innovation and entrepreneurship in Universities.The International Journal of Organizational Innovation, 1(1), 23-39.
Maritz, P.A., Lobo, A.C. (2008). Service quality in entrepreneurial small businesses.The Small and Medium-Sized Enterprise and Entrepreneur (SMEE) Review, 1(1), 50-54.
Maritz, P.A., Nieman, G.H. (2008). Implementation of service profit chain initiatives in a franchise system. Journal of Services Marketing, 22(1), 13-23. ISSN 0887-6045.
Maritz, P.A. (2007). The New Zealand Indigenous Entrepreneur: A Social Work-Life Balance. International Indigenous Journal of Entrepreneurship, Advancement, Strategy and Education.ISSN 1177 0317.
Lockyer, A., du Plessis, A.J. Maritz, P.A. (2007). Climate change: Changes in corporate strategy and policy in the journey to sustainability. Commercium Journal, 7(1) 98-110.ISSN 1021 9129.
Lobo, A.C., Maritz, P.A., Mehta, S. (2007). Enhancing Singapore travel agencies' customer loyalty: An empirical investigation of customers' behavioural intentions and zones of tolerance. International Journal of Tourism Research, 9(6), 485-495. ISSN 10992340.
Maritz, P.A. (2006). A Cross-Tasman perspective of entrepreneurial orientation of franchisees.New ZealandJournal of Applied Business Research, 5(1)1-8.ISSN 1175 8007.
Maritz, P.A., Nieman, G.H. (2006). Best practice relationship with service quality in a home entertainment franchised system. Southern African Business Review, 10(2) 17-32.ISSN 1561 896X.
Maritz, P.A., Nieman, G.H. (2006). Entrepreneurial orientation in a franchise system.South African Journal of Economic and Management Sciences, 9(1), pp1-17. ISSN 1015 8812.
Maritz, P.A., Nieman, G.H. (2005). Innovative marketing initiatives in a franchise system.Journal of Innovative Marketing, 1, pp21-33. ISSN 1814-2427.
Maritz, P.A. (2004). Necessity Entrepreneurs. The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp255-264. ISSN 1476-1297
Maritz, P.A. (2004). TriNations Entrepreneurial Scorecard.The International Journal of Entrepreneurship and Small Business (IJESB), 1(3/4), pp230-237. ISSN 1476-1297.
External Funding, Consultancies and Executive Education
Maritz, P.A. (2011). Innovitivity Program, Advanced Manufacturing CRC, Melbourne, 2-23 June.
Maritz, P.A. (2009). HEI 691: Opportunity Evaluation. Executive Education for the Master of Entrepreneurship and Innovation, Powercor, Melbourne, April/May.
Maritz, P.A. (2008). HBM480: Strategic and Entrepreneurial Marketing. Executive Education for the Master of Management, Origin Energy.Melbourne, March.
Maritz, P.A. (2008). Change and Risk Management.Executive Education for the NZQA Diploma in Management, Waitakere City Council.Auckland, March.
Maritz, P.A. (2007). HBM580: Business Strategy. Executive Education for the Postgraduate Diploma in Management, Vietnam Breweries Limited.Ho Chi Min City, November.
Maritz, P.A. (2007). HBM480: Strategic and Entrepreneurial Marketing. Executive Education for the Master of Management, Origin Energy.Melbourne, November.
Maritz, P.A. (2007). Change and Risk Management.Executive Education for the NZQA Diploma in Management, Waitakere City Council.Auckland, October.
Maritz, P.A. (2006). Change Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council.Auckland, August.
Maritz, P.A. (2006). Operational Marketing Plans.Executive Education for the NZQA Diploma in Management, New Zealand Flooring ITO.Auckland, February.
Maritz, P.A. (2006). Operational Marketing Plans.Executive Education for the NZQA Diploma in Management, New Zealand Flooring ITO.Wellington, March.
Maritz, P.A. (2005). Operational and Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Golf.Auckland, May.
Maritz, P.A. (2005). Marketing, Promotion and Sales.Executive Education for the NZQA Diploma in Management, Turners Car Auctions.Auckland, April.
Maritz, P.A. (2005). Change Management. Executive Education for the NZQA Diploma in Management, Waitakere City Council.Auckland, September.
Maritz, P.A. (2004). Change Management. Executive Education for the NZQA Diploma in Management, Turners Car Auctions.Auckland, June.
Maritz, P.A. (2004). Operational and Marketing Plans. Executive Education for the NZQA Diploma in Management, New Zealand Golf.Auckland, April.
Books
Maritz, P.A. (2010). Entrepreneurial Service Vision in a Franchised Environment. Lambert Academic Publishing : Saarbrucken, Germany.
Book Chapter/s
Maritz, P.A. (2011). Franchising, Chapter 11, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
Maritz, P.A., Thongpravati, O. (2009). Mumpreneurs: an emerging phenomenon, Chapter 5, in Hj, Hamid, Bakar, Selvadurai& Ling (2009). Gender, Entrepreneurship and Organization, PEARSON MalayasiaSdn Bhd.
Published Case Studies
Maritz, P.A. (2011). Fast Eddy and the demise of ABC Learning Centres, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
Maritz, P.A.(2011). A cross-Tasman perspective of entrepreneurial orientation of franchisees, in Timmons, Spinelli, Gillin&Burshtein (2011). New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill, Sydney.
Peer-Reviewed Conferences Proceedings
Brown, C., Maritz, P.A. (2012). Illuminating the Black Box of an Entrepreneurship education Program: The Case of the Enterprise & You Program. Acera Diana 2012 Conference, February, Perth.
Frederick, H., Maritz, P.A. (2012). Testing a practice-based Theory of Entrepreneurial Marketing and Social Media. Acera Diana 2012 Conference, February, Perth.
Gulst, N., Maritz.P.A. (2011). Learning from New Venture and Business failure. International Conference of Organizational Innovation, Malaysia, July.
Vazquez, A., Maritz, A. (2011). Entrepreneurship and Small Business Education: A Conceptual Exploration. Proceedings of the Small Enterprise Association of Australia and New Zealand (SEAANZ) Conference 2011, July, Sydney.
Maritz, P.A. (2011). Integrating entrepreneurial marketing perspectives: A practice based approach. Enterprise Marketing and Globalization 2011 (EMG), Malaysia, May.
Maritz, P.A., Brown, C. (2011). Blended learning in entrepreneurship education. Proceedings of the 8th AGSE ERE, Melbourne, February.
Valos, M., Maritz, P.A., Frederick, H. (2011).The role of entrepreneurial marketing in social media.Proceedings of the 8th AGSE ERE, Melbourne, February.
Gulst, N., Maritz, P.A. (2011). The paradoxical nature of venture failure. Proceedings of the 8th AGSE ERE, Melbourne, February.
Eager, B., Maritz, P.A. (2011). Entrepreneurial stress: a conceptual model. Proceedings of the 8th AGSE ERE, Melbourne, February.
Maritz, P.A. (2010). A discursive approach to entrepreneurial marketing: integrating academic and practice theory. Seventh Australian Graduate School of Entrepreneurship (AGSE) Conference, Sunshine Coast, February.
Gulst, N., Maritz, P.A. (2010). The paradoxical nature of venture failure: the Australian case, first findings. Seventh Australian Graduate School of Entrepreneurship (AGSE) Conference, Sunshine Coast, February.
Maritz, P.A. (2010). Research-led entrepreneurship-directed approaches within postgraduate entrepreneurship education. Proceedings of the Business and Economics Society International (B&ESI) Conference, Bahamas, January.
Maritz, P.A. (2010). A discursive approach to entrepreneurial marketing: integrating academic and practice theory in the development of content and pedagogy in entrepreneurship education. United States of America Small Business and Entrepreneurship (USASBE) Conference, Nashville, January.
Maritz P.A. (2009). Motherhood and Entrepreneurship: The Mumpreneur Phenomenon. Proceedings of the International conference on Industrial Globalization and Technology Iinnovation, X'ian, China, August.
Maritz, P.A. (2009). Postgraduate Research and Practice: An Entrepreneurship Perspective. Proceedings of the Postgraduate Supervision Conference, Stelenbosch University, South Africa.
Lye, W.E.M.; Maritz P.A. (2009). The divergence of Eastern and Western cultural and personality traits of entrepreneurs engaged in commercial negotiations. Proceedings of the International conference on Industrial Globalization and Technology Iinnovation, X'ian, China, August.
Gulst, N., Maritz, P.A. (2009). Why is it that entrepreneurs fail? Or do they? Proceedings of the Small Enterprise Association of Australia and New Zealand Conference, Wellington, NZ, September.
Gulst, N., Maritz, P.A. (2009). Venture Failure: Commonalities and Causes. AGSE Conference, February, Adelaide.
Arelette, D., Maritz, P.A. (2009). Precision without accuracy – why entrepreneurial research must be done in real time to create valid 'practice' related materials. AGSE Conference, February, Adelaide.
Salaran, M., Maritz, P.A. (2009). Developing a mathematical model of entrwepreneurship orientation in academic context. AGSE Conference, February, Adelaide.
Conference and Academic Presentations (non-refereed)
Maritz, P.A. (2011). Entrepreneurship Education. Presented to the Management Team and Faculty at Instituto de Imprezza (IE) Business School, Madrid, Spain. 29 November.
Maritz, P.A. (2011). Entrepreneur start-up characteristics. Presented to delegates at Salamanca University, Salamanca, Spain. 30 November.
Maritz, P.A. (2011). Guest presentation on entrepreneurship and innovation. ME3 Erasmus Mundus delegates, Madrid Politechnical University, Madrid, Spain. 29 November and 1 December.
Maritz, P.A. (2010). Research-led and entrepreneurial approaches to coursework masters education: ALTC Recipient. Leading through Teaching Symposium, Swinburne University of Technology, Hawthorn, February.
Maritz, P.A. (2010). Avoiding the Pitfalls: Slides and Presentations. Workshop presentation to FBE RHD Students.August.
Maritz, P.A. (2010). Entrepreneurship and the East Asian Tiger Economy, Kun Shan University, Tainan, Taiwan, 13 May.
Maritz, P.A. (2009). 20 Entrepreneur start-up misconceptions. Presented to the International Scholar Laureate Program, AGSE, April.
Special Research, Collaboration and Industry Projects
Maritz, P.A. ((2011). National Spanish TV (TV2 Entrepreneurs Program) Interview, Avantia XX1, 5' Video, Campus of Excellence. Madrid, Spain. 29 November.
Maritz, P.A. (2011). Australian Learning and Teaching Council (ALTC) Assessor in the field of Entrepreneurship and Management Education. See: http://www.altc.edu.au/award-citation-recipient-2009-alex-maritz
Maritz, P.A. (2011). Organising Committee, International Conference of Organizational Innovation (ICOL) 2011, July, Malaysia.
Maritz, P.A. (ed.)(2011). Regional Frontiers of Entrepreneurship Research, Melbourne, Swinburne University of Technology.ISBN 978-0-9803328-7-2 (CD-ROM )
Maritz, P.A. (2011). Reviewer for the Journal of Strategy and Management.
Maritz, P.A. (2011). Reviewer for Scientific Research and Essays, ISSN 1992-2248, Impact Factor 0.324.
Maritz, P.A. (2011). Reviewer for the Australian Journal of Management.
Maritz, P.A. (2011). Reviewer at the National Commission for Academic Accreditation and Assessment (NCAA), Riyadh, Kingdom of Saudi Arabia, May. Accreditation at King Saud University, Riyadh Community College.
Maritz, P.A. (2011). Program Chair: Enterprise Marketing and Globalisation Conference (EMG2011). See: http://www.enterprisemkt.org/Committee.html
Maritz, P.A. (2011). Keynote address: Global entrepreneurship and the East Asian Tiger Economy, Enterprise Marketing and Globalisation Conference (EMG2011). See: http://www.enterprisemkt.org/
Maritz, P.A. (2011). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2011). Special Issue Editor: Journal of Asia Entrepreneurship and Sustainability, collaboration between the Schumpeter School of Business & Economics and the Australian Graduate School of Entrepreneurship.
Maritz, P.A. (2011). Editorial Board: Small Enterprise Research (Journal of the Small Enterprise Association of Australia and New Zealand). Ranked as category C in ERA and ABDC.
Maritz, P.A. (2011). Conference Chair: 8th Australian Graduate School of Entrepreneurship (AGSE) International Entrepreneurship Research Exchange (IERE), Melbourne, February, 2011. See: http://www.swinburne.edu.au/business/agse/conference/entrepreneurship-research-exchange/organising-committee/
Maritz, P.A. (2011). Chair, Entrepreneurship Education Forum: 8th Australian Graduate School of Entrepreneurship (AGSE) International Entrepreneurship Research Exchange (IERE), Melbourne, February, 2011. See: http://www.swinburne.edu.au/business/agse/conference/entrepreneurship-research-exchange/
Maritz, P.A. (2010). Keynote Address: Global Entrepreneurship and the East Asia Tiger Economy at the 2010 International Commerce and Management Conference, Far East University, Tianan, Taiwan, 12 May.
Maritz, P.A. (2010). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2010). Australian Learning and Teaching Council (ALTC) Assessor in the field of Entrepreneurship and Management Education.See: http://www.altc.edu.au/award-citation-recipient-2009-alex-maritz
Maritz, P.A. (2010). Visiting Professor: Chang Jung Christian University, Taiwan. 9-15 May.
Maritz. P.A. (2010). Reviewer for the Australian Journal of Management and Research Centres, Australian School of Business, University of New South Wales.
Maritz, P.A. (2010). Reviewer for Scientific research and Essays, ISSN 1992-2248, Impact Factor 0.324.
Maritz, P.A. (2010). Review Panel for the Fourth International Business Conference.
Maritz, P.A. (2009). Facilitator of the John Heine Entrepreneurial Challenge (Mootcorp), held at the Australian Graduate school of Entrepreneurship, 10 and 11 December.
Maritz, P.A. (2009). Moderator for APMG 8113 Global Issues in Business, Master of Business, Unitec New Zealand.
Maritz, P.A. (2009). Keynote Address, International Conference of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: X'ian, China).
Maritz, P.A. (2009). Assistant Editor: International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2009). Reviewer for the International Journal of Organizational Innovation (IJOI); International Technology Innovation Association (ITIA: Asia).
Maritz, P.A. (2009). Reviewer for SMEE Review (Canadian Council for Small Business and Entrepreneurship): Canada
Academic Awards
Maritz, P.A. (2011). Outstanding Paper Award, International Association of Organizational Innovation, Bangi, Malaysia, July.
Maritz, P.A. (2010). Finalist in the Global Entrepreneurship Education Award, United States Association of Small Business and Entrepreneurship (USASBE).
Maritz, P.A. (2010). Faculty of Business and Enterprise Inaugural Research Excellence Award.
Maritz, P.A. (2009). Australian Learning and Teaching Council (ALTC) Citation for outstanding contributions to student learning. For academic leadership and research-led development in entrepreneurship-directed approaches within postgraduate entrepreneurship education.