Postgraduate Public Lecture Series - 2012

Title: Engaging with Asia
Presenter: Dr Jerome Donovan and Professor Christopher Selvarajah

In an ever-changing economic landscape creating, maintaining and optimising Australia’s business relationships with Asia remains crucial. In this lecture International Business experts Professor Christopher Selvarajah and Dr Jerome Donovan use their first-hand experience and knowledge of business success factors, networking relationships, and insights of local cultural knowledge to guide those involved commercially in Asia. Particular focus will be applied to the realignment of commercial interest taking place in the Asian region with the development of China, ASEAN and India.

About Dr Jerome Donovan

Dr Jerome Donovan is the Co-Program Leader for Innovation and Internationalisation within the Centre for Enterprise Performance. Jerome is also the Program Coordinator for the MBA (International) at Swinburne University of Technology. Prior to joining academia Jerome spent time working with the Australian Defence Force, as well as working and researching overseas in Japan and the United States of America. His research interests include firm internationalisation and innovation, business processes, and international development and engagement. He has published broadly in a number of journals, international conferences and a book across a range of disciplines including international business, accounting, international relations and higher education. He has also been involved in a range of research projects with government and industry, including recent grants through the Australian government and Advanced Manufacturing Cooperative Research Centre.

About Professor Christopher Selvarajah

Professor Christopher Selvarajah is currently Professor of International Business at the Faculty of Business and Enterprise at Swinburne University. He is a Malaysian by birth, educated in Malaysia, Australia and New Zealand. His background includes appointments as AGSE Deputy Dean (Research) at Swinburne University and Director of the MBA Programs at RMIT, Massey University in New Zealand, the University of Brunei Darussalam and Deakin University in Melbourne. He has extensive experience in the private sector having worked internationally in finance, property and IT.

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Title: The Beauty of Marketing - How important is attractiveness to your strategy?
Presenter: Dr Nives Zubcevic

As advancing technologies, changing consumer behaviour and media fragmentation change the media communications landscape, the ability of marketers to better understand how audiences interact with messages is crucial. This lecture investigates the role attractiveness plays in facilitating this connection. Dr Nives Zubcevic, an integrated marketing communications expert, researches concepts of body image and perceptions of attractiveness with implications for advertising, self-evaluation and product choice. In this lecture, Nives will examine how attractiveness is linked to impact and how attractiveness strategies used in marketing communications can motivate an audience and enhance their sense of self and social reputation. Whether you’re a marketing, communications or advertising professional looking to improve your strategies in 2013 or a member of the public interested in the role of body image in marketing, this lecture will provide a fascinating inside look at the world of message creation, influencing and implications for marketing.

About Dr Nives Zubcevic

Dr Nives Zubcevic has a background in marketing communication research, specifically looking at concepts of body image and perceptions of attractiveness, with implications for advertising, self-evaluation and product choice. She also has a strong interest in neuromarketing and uses eye tracking equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google. Nives is also the Program Coordinator for the Master of Marketing program.

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Title: Leading Yourself and Others Using the Power of Self-Awareness - ... That little voice inside has something to say!
Presenter: Rick Arrowood, JD

Dr. Rick Arrowood, Professor of Nonprofit and Global Leadership studies at Northeastern University, presents this exciting and dynamically interactive session on how self can help move your leadership forward and how self can get in your leadership way. This session will give you essential insight for re-training, re-tooling and re-mapping your actions and behaviors by exploring how we view ourselves and others. Self-awareness is arguably one of the most important elements of leadership. Whether authentic, transformative or servant leadership styling, self-awareness plays a key role in defining who we are, but most importantly, who we want to become and what we do for others. Knowing, being and doing can move you forward, but lack of self-awareness, self-purpose, self-responsibility, self-acceptance, and self-assertiveness can stall any budding leader. Leading yourself and others first happens when you learn to love yourself. Learning how to have more in a have-not world is just the beginning. Harnessing the energy of self is an essential next step to achieving your personal and professional goals.

In this session, attendees will learn how to embrace “self” to help:

• set personal and professional goals
• build and maximize relationships
• make better decisions
• improve communication with others
• inspire others

About Rick Arrowood, JD

Dr Rick J. Arrowood is an Academic Specialist and full-time faculty member at the College of Professional Studies at Northeastern University. His primary area of focus is in nonprofit management, although he also teaches courses for Foundation Year, Global Pathways, and leadership programs. Prior to joining CPS, Rick served two decades in high-level leadership roles in nonprofit organizations. In 2008, through a Governor’s Citation, Governor Deval L. Patrick recognized his contributions of service to the ALS nonprofit community. In addition, he is credited with envisioning the first-ever state-wide registry for people living with Lou Gehrig’s disease through a legislative mandate. In addition to his extensive nonprofit leadership, Rick brings seven years of undergraduate and graduate teaching experience in adjunct capacities at colleges and universities in the disciplines of nonprofit, business, human services, and professional studies. He received his Juris Doctor from the Massachusetts School of Law and a bachelor’s degree from Palm Beach Atlantic College.

Rick is in Australia as part of his work with Swinburne’s Global Leadership Program (GLP). Now in its fifth year, the GLP involves students undertaking two master degrees, one from Swinburne and one taught in Melbourne by academic staff from Northeastern University, Boston USA.

This allows students to take an Australian and an American degree in combination in Melbourne. Under this model the American university staff travel to Melbourne and spend several months here every year teaching the US degree.

Registration is closed for this lecture