Australian Graduate School of Entrepreneurship

Master of Business (Marketing)

As marketing has become one of the most significant and powerful tools in the world of business its study is relevant to all areas of business life. The Swinburne Master of Business (Marketing) program offers individuals the opportunity to gain specialist high-level expertise and knowledge in all aspects of marketing. The program prepares individuals to engage and identify marketing opportunities in the environments in which their present and future organisations operate. They will gain an increased knowledge of marketing concepts and techniques; such as insight into the role of marketing and its relationship to and with other functional areas; and techniques needed to plan, direct, implement, monitor and control marketing activities. Practical application and current real life case studies are key features of this program.

Marketing
	Awards	Master of Business (Marketing) Honours Master of Business (Marketing) Graduate Diploma of Business (Marketing) Graduate Certificate of Business (Marketing)
	Focus	Marketing strategy Behaviour management Marketing research, analysis and effectiveness
	Accreditation	Australian Marketing Institute Market Research Society of Australia
	Suitable for	People already working in marketing or closely allied business functions requiring a structured and formalised approach to the development of their marketing knowledge and expertise.
	Average duration	Master of Business (Marketing) Full-time: 1.5 years Part-time: 3 years**
	Location	Hawthorn campus
	Entry requirements	Bachelor degree at credit level*
	Work experience	Preferred but not essential
	English Proficiency	IELTS results - 6.5 with no single band less than 6.0** TOEFL results - 580 with TWE score not less than 4.5
	Structure	12 units for the Master 16 units for the Master with Honours
	2008 Fees	Local students: AUD$1,850 per unit (FEE-HELP available) International students: AUD$2,219 per unit
	Intake	February, August

* Applicants who do not hold an appropriate qualification but who have significant relevant work
experience (normally 5 years or more) are encouraged to apply. In some cases, additional preliminary
study may be required. Continuation in the program is determined by academic results.

**Please note: International student visa holders are required to study full-time.

*** If English is not your first language, you must produce evidence of an advanced level of
proficiency in written and spoken English.

Master of Business (Marketing)

Marketing

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