Master of Commerce (Marketing)
The information on this page is for local students only. International students can search here.
As marketing has become one of the most significant and powerful tools in the world of business its study is relevant to all areas of business life. The Swinburne Master of Commerce (Marketing) program offers individuals the opportunity to gain specialist high-level expertise and knowledge in all aspects of marketing. The program prepares individuals to engage and identify marketing opportunities in the environments in which their present and future organisations operate. They will gain an increased knowledge of marketing concepts and techniques; such as insight into the role of marketing and its relationship to and with other functional areas; and techniques needed to plan, direct, implement, monitor and control marketing activities. Practical application and current real life case studies are key features of this program.
Marketing |
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Awards
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Master of Commerce (Marketing) Honours |
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Focus
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Marketing strategy |
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Professional recognition |
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Graduates are eligible to apply for membership with the Australian Marketing Institute and the Market Research Society of Australia |
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Campus |
Hawthorn |
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Course duration |
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Master of Commerce (Marketing) Master of Commerce (Marketing) (Honours) |
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Entry requirements |
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Completion of Bachelor degree at credit level** |
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Work experience |
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Preferred but not essential |
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Structure |
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Master of Commerce (Marketing) Master of Commerce (Marketing) (Honours) |
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Intake |
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February, August |
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* Please note: International student visa holders are required to study full-time.
** Applicants who do not hold an appropriate qualification but who have significant relevant work
experience (normally five years or more) are encouraged to apply. In some cases, additional preliminary
study may be required. Continuation in the program is determined by academic results.