Faculty of Business and Law

Customer Experience and Insight (CXI) Research Group

Our staff

The CXI Research Group team comprises specialists in the fields of consumer psychology and behaviour, retailing, services, marketing, and management.

Co-led by Sean Sands and Heath McDonald, our team shares a unique background that combines academic training and commercial experience.

Leadership group

Name Position Contact Location
Professor Heath McDonald Co-Director CXI Research Group BA1012
Associate Professor Sean Sands Co-Director CXI Research Group AGSE323
Dr Carla Ferraro Lead. Retail and Consumer Behaviour AGSE323
Dr Adam Karg Lead. Sport and Wellbeing AGSE Building
Dr Jason Pallant Lead. Service Innovation BA1031
Dr Timothy Bednall Lead. Employee Experience BA1005

Research associates

Name Position Contact Location
Nicholas Day Consultant
AGSE 324
Professor Jane Farmer Director, Swinburne Social Innovation Research Institute
Professor Lester Johnson Professor, Marketing
Dr Hassan Kalantari Daronkola Lecturer
Associate Professor Axel Korthaus Associate Professor Information Systems
Dr Civilai Leckie Senior Lecturer, Marketing
Dr Doan Nguyen Senior Lecturer, Marketing
Ms July Nguyen Senior Consultant
Jessica Pallant Lecturer, Marketing
Associate Professor Mark Pickering Associate Professor Accounting
Professor John Rodwell Professor, HRM and Organisation Studies
Dr Lois Shedd Postdoctoral Research Fellow
Associate Professor Emma Sherry Department Chair - Management and Marketing
Dr Mony Sok Lecturer in Marketing
Dr Amna Yousaf Lecturer, Management
BA 1046

Professional staff

Name Position Contact Location
Kristy Horne Client Liaison and Research Support AGSE324

Adjunct fellows

Dr Colin Campbell Kent State University
Bernie Brookes  
Professor Alexis Mavrommatis EADA Business School


Justin Cohen University of South Australia
Professor Jonathan Elms Massey University
Isabella Maggioni ESCP Europe